1000watt blog

Archive for the ‘Zappos’ Category

Secrets, lies, real estate and Zappos

By Brian Boero | May 22nd, 2009 | 12 Comments Categories: Branding, Brokers, Change, Zappos

Marc and I toured Zappos headquarters in Henderson, NV last week. Sherry Chris joined us.
Better Homes and Gardens Real Estate is a 1000watt Consulting client, but this trip was more about fun than work.
I wore a crown all day. We had a great time.
Zappos is an amazing company. You probably know that by now. Everything [...]

Blazing a trail of ethics, morality and social interaction

By Marc Davison | December 27th, 2008 | 1 Comment Categories: Blogging, Branding, Zappos

If you read us regularly you know I am a huge fan of Zappos. My dedication to this company is born from their dedication to me - their customer - which I have now been for several years. I have…

What real estate can learn from a shoe peddler

By Marc Davison | September 22nd, 2008 | 6 Comments Categories: Real estate search, Zappos

Zappos is the leading online shoe site. They are a customer service-driven organization that has received a ton of business from my household the past couple years. But what concerns me here is the online experience, which is simply fantastic….

Today’s open social, a legacy from the past

By Marc Davison | May 27th, 2008 | No Comments Categories: Social Networks, Twitter, Web 2.0, Zappos

If you think your customers know you because of your website bio, think again. If you think you create loyalty from a simple brand statement, think again. If you think all this innovation separates you from tradition, please think again….

When loyalty is based on indifference.

By Marc Davison | February 5th, 2008 | 4 Comments Categories: AT&T, Apple, Change, Consumers, Customer service, The Industry, User experience, Verizon, Zappos

It’s amazing what some companies take for granted. It’s amazing what some companies leave on the table. It’s amazing what some companies don’t do to blow their customers away. It’s sad how little most companies invest in building affection with…

Time for a new pair of shoes

By Marc Davison | November 28th, 2007 | 6 Comments Categories: Advertising, Agents, Branding, Marketing, Zappos

In the 1960’s Converse owned 95% of the sneaker market. The Chuck Taylor, its crown jewel, was the official shoe of the NBA. Back then, a sneaker was once just a foot covering. A simple rubber sole. No arch. Canvas…

The Zappos MLS

By Marc Davison | October 22nd, 2007 | 1 Comment Categories: Branding, Consumers, MLS, New business models, Zappos

Adidas Telstar. List price on Zappos: $59.95. I get to see these shoes at every possible angle. I get reviews. I get contact options that include “click here for live support”. The Zappos MLS There are three million products in…