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Archive for the ‘Trulia’ Category

Lots of big news yesterday

By Brian Boero | February 5th, 2009 | 2 Comments Categories: Advertising, New business models, Transaction Management, Trulia, real estate technology

It’s been an eventful 36 hours in the world of technology and real estate. In case you missed it: Google launched Latitude, a service that lets users identify their location, and that of their friends, on a mobile phone. We’ve…

Hell breaks loose in the new listings war

By Brian Boero | September 3rd, 2008 | 4 Comments Categories: MLS, New business models, Redfin, Trulia, Zillow

I returned from my vacation last week to find my inbox and reader filled with talk about listing coverage, comprehensiveness and quality sparked by a somewhat ham-fisted PR gambit by Roost. I had just written about this the week before….

For brokers, a fork in the road

By Brian Boero | May 13th, 2008 | 4 Comments Categories: Advertising, Brokers, Trulia

Trulia announced the launch of an ad network today, a collection of sites on which real estate brokers and others interested in reaching home buyers can place targeted advertising. It’s a first, and an overdue one at that. Last week,…

What will real estate search look like in 2010?

By Brian Boero | March 14th, 2008 | 7 Comments Categories: Agents, Consumers, Trulia, User experience, Web 2.0, Website Design, real estate technology

Real estate search has changed a lot in the past five years. Mapping, data overlays, better design and a freer hand with listings themselves have brought us some great models. But search has nonetheless become cocooned in the soft fibers…

The customer has left the building

By Brian Boero | March 5th, 2008 | 4 Comments Categories: Agents, Consumers, MLS, Marketing, Media, NAR, Trulia, Web 2.0, Zillow

Last month, the Financial Times reported that Google’s search numbers coming from the iPhone were so high the company’s engineers thought the data were bogus. Further on in the article the company’s head of mobile operations asserts that “the number…

Online real estate’s Winter of Uncertainty

By Brian Boero | February 25th, 2008 | 5 Comments Categories: Agents, New business models, Trulia, Web 2.0, Zillow

“So now, less than five years later, you can go up on a steep hill in Las Vegas and look West, and with the right kind of eyes you can almost see the high-water mark–the place where the wave finally…

Partial vision

By Brian Boero | February 14th, 2008 | 9 Comments Categories: Consumers, MLS, Trulia, User experience, Zillow

If a listing is fed to an FTP folder and no one sees it, does it exist? The old line about the tree falling in the desert kept bounding around my head after a debate I had with a colleague…

Roost unleashes a killer app … IDX

By Brian Boero | January 28th, 2008 | No Comments Categories: MLS, New business models, Trulia, User experience, Web 2.0, real estate technology

Roost launched last week, and I love it. They didn’t get sucked into the online real estate map and data fetishism I’ve bemoaned for some time. Rather, they deliver the goods - the listings - in the simplest, fastest way…

Clarity and confusion in online real estate

By Brian Boero | November 27th, 2007 | No Comments Categories: MLS, Marketing, NAR, New business models, Trulia, Zillow

Two important stories hit Inman News yesterday: “Realogy plans national IDX web-search platform” and “Consumer access in the cards for NAR’s real estate ‘Gateway’” Right here, in two stories posted within hours of each other, we see the conflicted state…