Technology

As Estately grows, so does consumer choice

DC residents now have a virtual panoply of real estate search sites to choose from.

Estately, the IDX-powered online brokerage, just moved into DC, Maryland, Virginia, and West Virginia today, adding 60,000 new homes and condos to their database.

In addition to Estately, lucky Mid-Atlantic residents can thaw themselves with dreams of warmer springtime home searching by hitting a slew of MLS powered sites likeĀ Homesdatabase.com (run by local MLS heavyweight MRIS),Ā Sawbuck Realty and national brokerages like Redfin, among others. (Full disclosure: 1000watt Consulting has performed consulting services for MRIS and Sawbuck in the past.)

In addition to the new states Estately added, they’ve revved up their site by optimizing their page load times (now 50% faster, according to the company), redesigned map balloons (now 100% prettier!) and some great new features like auto-suggestions for searches and the ability to search by price drops.

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1000watt Index Additions: 3.1.10

The following companies have been added to the 1000watt Index this week.

All submissions are reviewed by the principals at 1000watt Consulting before publication. Publication in the 1000watt Index does not constitute an official recommendation or endorsement, nor is any financial compensation accepted for inclusion.

Total links = 402

If you’d like to have your company or product added, please complete the submission form found on 1000wattindex.com


The Golden Age of Real Estate Search

Redfin expanded into Oregon this week.

I’m excited – if for no other reason that I am finally able to use one of the best online search interfaces in my home market.

We’ve come a long way with search since the introduction and explosion of map-based search tools not so many years back. And while the tools available to consumers today are better than they’ve ever been, I still think there are more exciting things to come.

Here a few things that get me fired up when I think about the future of search:

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Real Estate Pandora

I took part in a radio interview yesterday. The interviewer sent me some questions in advance.

We never got to any of them. But one really stood out and beckoned me to respond:

How might Google upend the real estate Industry?

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Claim Your Identity Through Google Profiles

Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who?

- The Who

A few weeks ago, like 106 million other people, I tuned in to watch a couple of aging mods rehash their greatest hits in front of the largest audience in US broadcasting history. For 12 minutes, Pete Townshend’s power chords and Roger Daltrey’s vocals echoed throughout Sun Life Stadium and caused a whole new generation of TV viewers to turn away from their sets and ask, “Who are these guys?”

Only this time the question was likely aimed at their parents.

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A big week in technology = a big week in real estate

It was a big week in technology. And that, increasingly, means it was a big week in real estate. I say that because it is clear to me that the arc of online innovation is bending towards our industry.

Mobile.
Local.
Social.

It’s where everything on the Web is headed; it’s where real estate has always been. What an opportunity!

Here’s what I’m talking about: All of these things happenedĀ this week:

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Finding Customers in the Palm of your Hand

I got a sneak peak into the stats forĀ Realtor.com’s new iPhone app this week.

Something jumped out at me from a laundry list of impressive statistics (e.g., over 100,000 downloads in the last 18 days, consumers use the app on average about twice a day; the average session time is 16.4 minutes).

iPhone users generate warmer and more actionable leads.

Let me repeat that so it sinks in:

iPhone users generate warmer and more actionable leads.

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Apple’s iPad means big changes ahead for real estate

I’ve had a week to mull over the announcement of the iPad and I’ve come to this conclusion.

The iPad is 26 years coming.

Those who blast the iPad as just a large iPhone, I think are missing the point. Fraser Speirs puts it best – they’re most likely in “Future Shock“.

Let’s take a step backwards… Read »


Cloud CMA and the downfall of crappy real estate software

Real estate pros have been fed really crappy software for a long time – applications that are complex, sclerotic manifestations of design processes sealed off from the needs of users.

Thankfully, that’s starting to change.
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1000watt Index: Your Guide to Real Estate Technology

5 years ago, when I started working in the real estate space, I found the landscape overwhelming. It was part of the reason I startedĀ FOREM in 2006. The blog was a way for me to jot down my thoughts and try and make sense of all the companies, vendors and technologies that were making a splash in this vertical.

A few years later, Marc and Brian took the Real Estate 2.0 mantle and ran with it. They created a mind map to account for all the new companies in online real estate.

But, never ones to back down from a challenge, today, together at 1000watt, we’ve decided to go even bigger.
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