Spencer Rascoff is ZIllow’s chief operating officer. A smart guy I respect. He co-founded Hotwire and was part of Expedia’s management team. Now, he’s explaining the foreclosure process to homebuyers and sellers. He’s doing it clearly, credibly and in a manner that at once plays off and enhances the Zillow brand. And he’s offering up [...]
Posts Tagged ‘Video’
1000watt adds video production – what’s your story?
There are lots of ways to tell a story. And short of smoke signals, we’ve employed darn near every medium to help our clients light up their brands. But over the past year, we kept coming back to video. Which makes a lot of sense if you think about it: real estate is all people and [...]
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Online real estate opportunity screams – are you listening?
It’s 2010. Real estate is an odyssey. It’s time you took your Web users for the ride of lifetime. How it was, still is In the old days, you picked a real estate Website off a vendor’s shelf. Chose a color palette. A layout. Slapped on a logo. Got the IDX paperwork signed. Switched the [...]
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Real estate technology: think food, not forks
Yesterday I participated in a session at the Leading Real Estate Companies of the World conference on “The future of technology.” I thought about this a lot before the event and decided I didn’t want to talk about technology, for two reasons:
What’s blowing your mind these days?
I have become bored with video chats in the span of six months. When I bought a Macbook last July, the built-in webcam was a revelation. Now I rarely call Davison, who lives 250 miles from Oakland. Instead, I click…
“Seeing” the future of online real estate
A couple weeks ago, Frontdoor.com released its City Guides product [Disclosure: Frontdoor.com is a 1000watt Consulting client]. This is worth noting for several reasons. The user experience is first rate; the balance between content and design, data and vibe is…
25 things to web 2.0 your company
Following the keynote on opening day at Connect 2008, Brad Inman chatted with Sherry Chris, Charley Young, Don Lawby, Kevin Boer and I on the subject of how to web 2.0 your company. We were to discuss the 25 things…
What’s in and what’s out for 2008
We’re not going to serve up predictions for 2008. But we do have a sense for what will wax and what will wane in the coming year. Some of the things below are related to hot topics from last year…
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- Cyndee Haydon: Wish it didn’t hit home so much! It makes me disgusted everyday when I try to book appointments...
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Freaking... - Jeffrey Douglass: I agree with Kevin on the Re-max thing, but that is just more big box spin than walking the talk....
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