I see it over and over again. On the “Contact Us“ page. A lonely form. It speaks to me. And what it says is… You’d rather collect leads than make a sale
Posts Tagged ‘User experience’
Fasten your seatbelts, you’re in for a bumpy ride
Does this sound at all familiar? The group running AA.com consists of at least 200 people spread out amongst many different groups, including, for example, QA, product planning, business analysis, code development, site operations, project planning, and user experience. We have a lot of people touching the site, and a lot more with their own [...]
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Real estate home page breakdown: Longandfoster.com
Last week we announced that we were going to do periodic analyses of real estate brokerage home pages here on the blog. We received a ton of submissions. And, unfortunately, we can’t go through them all in detail. But we picked one: longandfoster.com. Long and Foster is a huge company – #3 on the Real [...]
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Have you driven a Ford lately?
When my wife and I found out we were expecting our first child, I was exhilarated. Then my thoughts naturally went where most men’s go: There’s no way in hell I’m buying a minivan. But as the months clicked by, we realized a second vehicle may in fact be necessary for our small family. So [...]
Quick thoughts on the new Realtor.com
Realtor.com released a major site update in beta yesterday. I’m at 37,000 feet as I write this and don’t have much time, but wanted to offer a few quick observations:
Don’t Fear the Scrollbar
We’re working on some very exciting projects at 1000watt right now. The emergence of a new generation of programming languages, coupled with radical new ways to interface with the web, has meant we can really begin to push the boundaries of visual and interaction design. Websites as we know them are changing. They can now be shaped [...]
If you’re serving Noodles, just call it noodles
Our days are filled making decisions. But our decision-making process is often hampered by too much information, convoluted instructions and clutter – impediments that zap our time and energy. But these things can be avoided. And when they are, the results are liberating.
Social distortion
What’s wrong with this picture? Nothing too terrible, really. Just a callout on the “About Us” page of a major consumer products Website. Pretty standard stuff. But you will notice the “ShareThis” widget. Which is not itself too offensive but is emblematic of something that’s been bugging me a lot lately. Laziness, namely. As it [...]
The end of real estate websites, agent journalism and more food for thought from last week
Posting has been light here. Work is intense and my daughter started Kindergarten last week. A double whammy. Here are a few notable things that blinked across my screen amidst the chaos… Flickr releases an iPhone app
The intersection of anyone and anywhere
Brokers, as you read this, if you’re thinking “he’s not talking about me,” think again. Your websites need work. Some require a lot of work. Some should be detonated. Kaboom.
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- Cyndee Haydon: Wish it didn’t hit home so much! It makes me disgusted everyday when I try to book appointments...
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