What’s wrong with this picture?
Nothing too terrible, really. Just a callout on the “About Us” page of a major consumer products Website. Pretty standard stuff.
But you will notice the “ShareThis” widget. Which is not itself too offensive but is emblematic of something that’s been bugging me a lot lately.
Laziness, namely.
As it has become easier to [...]
Posts Tagged ‘User experience’
Social distortion
By Brian Boero | September 24th, 2009
Tags: Social Media, User experience | Categories: Marketing 16 Comments
Tags: Social Media, User experience | Categories: Marketing 16 Comments
The end of real estate websites, agent journalism and more food for thought from last week
By Brian Boero | September 14th, 2009
Tags: iPhone, Mobile, User experience | Categories: Marketing 9 Comments
Tags: iPhone, Mobile, User experience | Categories: Marketing 9 Comments
Posting has been light here. Work is intense and my daughter started Kindergarten last week. A double whammy.
Here are a few notable things that blinked across my screen amidst the chaos…
Flickr releases an iPhone app
Must Reads
The intersection of anyone and anywhere
Brokers, as you read this, if you’re thinking “he’s not talking about me,” think again.
Your websites need work.
Some require a lot of work.
Some should be detonated.
Kaboom.
Get a jolt of 1000Watt
Receive new blog posts the instant we hit publish.
The era of “Yeah, we have a mobile app” has officially ended
By Brian Boero | May 3rd, 2009
Tags: Mobile, User experience, Zillow | Categories: Technology 8 Comments
Tags: Mobile, User experience, Zillow | Categories: Technology 8 Comments
“To be honest, I think the iPhone app — maybe not in this first version, but out on the horizon — might be better than our Web site”
That’s Zillow COO Spencer Rascoff in an Inman article covering the launch of the company’s iPhone app.
It’s a remarkable statement. And I agree with it. But I would [...]
Google adds images to Street View
Google announced today that it has integrated location-specific images from its Panoramio product with Street View. For online real estate, this means a more visual property search experience — something I wrote about last week — is coming fast. Buyers…
Show me the market!
By Brian Boero | February 17th, 2009
Tags: Agents, MLS, Real estate search, Redfin, User experience | Categories: Brokerage 13 Comments
Tags: Agents, MLS, Real estate search, Redfin, User experience | Categories: Brokerage 13 Comments
You may have noticed I am a big advocate of putting real estate market information into the hands of consumers. During most of the boom years, buyers and sellers made life-changing decisions based on thin slices of information. A few…
No, it’s not okay
By Marc Davison | February 11th, 2009
Tags: Agents, Buyers, Real Estate Shows, User experience | Categories: Uncategorized 28 Comments
Tags: Agents, Buyers, Real Estate Shows, User experience | Categories: Uncategorized 28 Comments
The late morning silence that typically pervades my home was broken by expletives emanating from my bedroom. From my study, I yelled, in a similarly frantic tone, if all was OK. My wife responded, “No, all is definitely not OK!”…
Brokers caught between a rock and a virtual hard place
By Marc Davison | February 3rd, 2009
Tags: Branding, User experience | Categories: Brokerage 27 Comments
Tags: Branding, User experience | Categories: Brokerage 27 Comments
It began innocently enough. A broker sent me a link hoping to get my thoughts on his new website. When Brian or I get these requests we’ll scan the site quickly and, if time permits, respond with some quick observations….
Good news: Real estate-relevant API’s keep coming
By Brian Boero | January 29th, 2009
Tags: real estate technology, User experience, Web 2.0 | Categories: Technology 7 Comments
Tags: real estate technology, User experience, Web 2.0 | Categories: Technology 7 Comments
Mashable reported today that HopStop, a site that tells users how to get from Point A to Point B using mass transit, has released an API. This adds to a slowly growing list of free real estate or real estate-relevant…
Email Exclusive
Free Downloads
Our latest presentations and publications
I am not a lead
15 Ways to Make Your Marketing Mobile
A mist of difference
10 Tools for MLS Awesomeness
Real Estate’s White Rabbit
Tags: Commentary, Consumer Loyalty, Discount real estate, New business models, User experience | Categories: Marketing 25 Comments
What do Betty Crocker, Kraft Foods, Monopoly and Target not have in common with real estate brands?
They’ve created iPhone apps.
These long-standing brands have plunged down the rabbit hole and into a wonderland where they have found a newer, cheaper, smarter way to connect and serve a generation of King and Queen consumers – your consumers [...]