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Posts Tagged ‘Starbucks’

Brushing the sands off a brand

By Marc Davison | December 28th, 2008
Tags: , , , | Filed in: Uncategorized 7 Comments

This was one of my last posts of 07. It’s one of the many posts I wrote last year about branding, a subject I have a particular expertise in having worked for 20+ years in show business building personal celebrity…


End times for the brick and mortar?

By Marc Davison | July 6th, 2008
Tags: , | Filed in: Brokerage 17 Comments

Louis Black’s hilarious riff on Starbucks. It’s worth watching in light of Starbucks announcement. Starbucks is what happens when becoming big is more important than becoming great. When flooding a marketplace with too many locations drains the balance sheet. Sound…


Must Reads

Crowdsource your future

By Brian Boero | April 24th, 2008
Tags: , , , | Filed in: Marketing 3 Comments

Starbucks has lost focus. Dell has become a monolith. In the course of getting big, they let go of something important: Close contact with their customers. It led Starbucks to sell things that look like Egg McMuffins. It made Dell…


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