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Posts Tagged ‘Starbucks’

Brushing the sands off a brand

By Marc Davison | December 28th, 2008
Tags: , , , | Categories: Uncategorized 7 Comments
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This was one of my last posts of 07. It’s one of the many posts I wrote last year about branding, a subject I have a particular expertise in having worked for 20+ years in show business building personal celebrity…


End times for the brick and mortar?

By Marc Davison | July 6th, 2008
Tags: , | Categories: Brokerage 17 Comments
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Louis Black’s hilarious riff on Starbucks. It’s worth watching in light of Starbucks announcement. Starbucks is what happens when becoming big is more important than becoming great. When flooding a marketplace with too many locations drains the balance sheet. Sound…


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Crowdsource your future

By Brian Boero | April 24th, 2008
Tags: , , , | Categories: Marketing 3 Comments
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Starbucks has lost focus. Dell has become a monolith. In the course of getting big, they let go of something important: Close contact with their customers. It led Starbucks to sell things that look like Egg McMuffins. It made Dell…


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