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Posts Tagged ‘Mobile’

Finding Customers in the Palm of your Hand

By Joel Burslem | February 10th, 2010
Tags: , , | Categories: Technology 6 Comments
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I got a sneak peak into the stats for Realtor.com’s new iPhone app this week.
Something jumped out at me from a laundry list of impressive statistics (e.g., over 100,000 downloads in the last 18 days, consumers use the app on average about twice a day; the average session time is 16.4 minutes).
iPhone users generate warmer and [...]


Looking back at Real Estate Connect New York

By Brian Boero | January 19th, 2010
Tags: , , , , | Categories: Technology 10 Comments
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I looked down into the touch-screen display at JFK:
“Upgrade to first class for $250.”

There was no way I could justify this. I can’t afford it, frankly. But my body cried to be horizontal; my mind begged for stillness.
Done deal.


Must Reads

Realtor.com fulfills its promise with new iPhone app

By Joel Burslem | January 12th, 2010
Tags: , , , | Categories: Technology 9 Comments
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There are literally dozens of real estate iPhone apps out there right now. Our own list attests to that fact.
And when I heard that Realtor.com was launching a native iPhone application, I have to say I was initially a little skeptical. Over the last few years, the 800lb gorilla in online real estate has seemed [...]


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The Canonical List of Real Estate Apps

By Joel Burslem | December 16th, 2009
Tags: , , , , | Categories: Must Reads, Technology 8 Comments
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I’ve had mobile on the mind for quite some time now. Maybe it’s because I can’t stop playing with my iPhone. But I don’t think alone.
Like many others I suspect, my phone has become the focal point for many of my online activities.


ZipRealty (almost) creates a handheld lead machine with iPhone app

By Brian Boero | December 7th, 2009
Tags: , | Categories: Brokerage 5 Comments
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ZipRealty never bought into the Web 2.0 free-for-all. By taking the VOW route, the company has steadfastly required registration to view properties and (gasp!) assigns those who register to a ZipRealty agent.
This rather businesslike approach to search has been extended to the handset with the release of the ZipRealty iPhone app (warning: iTunes link).
This app [...]


Better Homes and Gardens takes real estate iPhone Apps beyond listings

By Brian Boero | November 5th, 2009
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Better Homes & Gardens Real Estate [Disclosure: They are a 1000watt Consulting client] released an iPhone app yesterday.
The brand, which is just over a year old, has a strong lifestyle vibe. From their perspective, real estate is more about living a life in a great place than simply buying or selling a house.
This app reflects that [...]


Further to my post about real estate needing to take its time with mobile …

By Brian Boero | November 2nd, 2009
Tags: , , | Categories: Technology 3 Comments
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Stumbled across this in the App Store this afternoon. Only thing missing is the dog!


Brokers: Take your time with mobile

By Brian Boero | October 27th, 2009
Tags: , | Categories: Brokerage 10 Comments
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Yesterday, a big brokerage company had us take a look at their iPhone app.
Our feedback: “This is really bad – how could you release this?”
The answer: “We just wanted to get something out there on the iPhone.”


The end of real estate websites, agent journalism and more food for thought from last week

By Brian Boero | September 14th, 2009
Tags: , , | Categories: Marketing 9 Comments
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Posting has been light here. Work is intense and my daughter started Kindergarten last week. A double whammy.
Here are a few notable things that blinked across my screen amidst the chaos…
Flickr releases an iPhone app


Redfin releases a “home buying” app for the iPhone

By Brian Boero | September 1st, 2009
Tags: , , | Categories: Technology 20 Comments
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Redfin has released an iPhone app. I’ve been waiting for a good IDX-based mobile home search app for a long time and this, with some caveats, is it.
Except it’s not a home search app.


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