I am a big believer in the power of social media. They — or, it, really — enables meaningful connections; it’s a solvent of unnatural barriers that stifle talent; it explodes the wall of cant that brands and service providers…
Posts Tagged ‘Consumers’
Real estate disintermediation revisited
Disintermediation. Remember that? Back in the late nineties, it’s what everyone was talking about: “the middleman” – Realtors – being taken out by technology. To some, this notion now seems as quaint as its millennial counterpart, the Y2K Crisis. For while putting listings on the Web did change consumer behavior, it did not cut close [...]
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Proposed roads to social media freedom
The world as it could be made In his book Proposed Roads to Freedom, social philosopher Bertrand Russell wrote: “In the daily lives of most men and women, fear plays a greater part than hope: they are more filled with the thought of the possessions that others may take from them, than of the joy [...]
Making online Realtor ratings work: It’s all or nothing at all
I applaud the Houston Association of Realtors for launching a Realtor rating program. It’s another progressive move from Bob Hale. The spirit behind this is commendable. But here’s the thing: Realtor ratings will never be useful to a consumer unless there are no conditions, no agent filters, and 100% commitment to let the chips fall [...]
Moving beyond broken
I spent three days in Scottsdale last week where I participated in several sessions at Leading Real Estate Companies of the World’s Future Tense 2009 conference. Amid the golden Arizona sunshine and within the Westin Kierland, one distinct sentiment echoed throughout: The current brokerage model is broken. Throughout the day it danced around the panels [...]
Buyers stretch the boundary of real estate blogging
Well, it’s a blog — technically. Newman’s own is the newly launched diary of a young couple – Nora Krug and Michael Newman – who are proclaimed members of the “highly discriminated against minority – renters,” and their pursuit of…
Brokers, it’s time to get out of the cockpit
Brian wrote this piece just about a year ago. The title became the basis for a live presentation we have given throughout this past year on a variety of topics including branding, marketing and communication, sales and creative thinking. —-…
Let’s call it Zulia
Brian wrote this toward the very end of December 2007. I remember both of us flying down to Los Angeles (each from different destinations), meeting at the airport and grabbing a cab to meet with a client. We were throwing…
Cut print, but fill the value vacuum
If years of business turbulence and dubious ad performance weren’t enough to move you to eliminate your print newspaper spend, yesterday’s Tribune bankruptcy may be the signal you’ve been waiting for. The Los Angeles Times killed its once-great real estate…
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20 Tools to Bring your Real Estate Business to the Cloud
A mist of difference
Real estate freestyle – what if?
Tags: Brokerage of the future, Change, Commentary, Consumers, Ideas | Filed in: Brokerage 14 Comments
Watch this video. As you do … Replace the branded beverages with branded brokerages. Replace the content of each beverage with listings, data, content. Replace the typical fountain dispenser that offers limited selection and significant backroom dependency with IDX rules. Replace freestyle integration of complex flavor cartridges w/micro-dosing technology with a freestyle integration of apps, [...]