Watch this video. As you do … Replace the branded beverages with branded brokerages. Replace the content of each beverage with listings, data, content. Replace the typical fountain dispenser that offers limited selection and significant backroom dependency with IDX rules. Replace freestyle integration of complex flavor cartridges w/micro-dosing technology with a freestyle integration of apps, [...]
Posts Tagged ‘Commentary’
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Repositioning for the future
First published on Inman News 7.1.2009 Read Part 1 here A brokerage model of the future is coming. Some might suggest they’re already here. One might be stealing your client right now. In the blink of an eye Hawaii Life Real Estate Services launched and became the No. 1 real estate site in Kauai. Soon [...]
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New brokerage model: from bust to boom
First published on Inman News – June 30, 2009 The corridors of real estate echo with the anxious cacophony of futuristic business model chatter. Environmental branding, virtual space, marketing, social media and stemming the ooze of profitability caused by the open gash of lopsided splits are now on the gurney as the present model heads [...]
From Carchemish to Ur
I wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other things.
A tale of two cities
Spring 1972. We all waited with great anticipation for Dad to come home. On this day, it would not be by cab or subway. When pop turned the corner, he didn’t just come home. He arrived. And gracefully moored his shiny new El Dorado into the parking spot before us. Personally, I favored Mustangs. But [...]
Real Estate’s White Rabbit
What do Betty Crocker, Kraft Foods, Monopoly and Target not have in common with real estate brands? They’ve created iPhone apps. These long-standing brands have plunged down the rabbit hole and into a wonderland where they have found a newer, cheaper, smarter way to connect and serve a generation of King and Queen consumers – [...]
This “office of the future” thing is starting to catch fire
First it was NRT’s Manhattan Beach Project. That was circa 2005, a year following a presentation Brian and I gave the folks at NRT about the paperless office. Then it was Intero’s Andare office on Santana Row, which has been…
Flikr, Skittles, Oodle and other cool developments
Photo sharing site Flikr now allows free users to upload video. As I noted in my “Seeing online real estate” post a couple weeks ago, Flikr is one of many services that will drive a much more visual online real…
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A mist of difference
Sacrificing the few for the good of the many
Tags: Add new tag, Advertising, Agents, Change, Commentary, New business models | Filed in: Marketing 37 Comments
I have no doubt this video will stir your emotions. You will be shocked by the possible and blatant transgression of copyright violation displayed by the makers of this video who may not have obtained permission to create derivative work or the license required to synchronize their composition to video.