June 4, 1942: Capitol Records opened its doors on a vision founder Johnny Mercer expressed while golfing with friends. He was tired of listening to the way everyone treated music. And the musicians. He could do better. 1946: He proved himself right. Capitol had sold a total of 42 million records. Their acts – each [...]
Posts Tagged ‘Brokerage of the future’
All good things come to an end (and make room for great new things)
Let me paint the scene. You now get the fact that popping quarters into a slot machine promises better ROI than sending checks to newspapers to buy double truck ads. You now realize that there’s little difference between the local kids tp-ing your neighbor’s front lawn and your agents leaving flyers with some vaporous service [...]
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The school of Redfin revisited
Redfin was profitable last month. This well-documented fact may be an anomaly, the brief shining moment of a real estate Camelot in which tragic geeks have their day. Who knows for sure? It doesn’t matter anyway. I’m focused on this: A company that rebates half its buy-side GCI, charges a modest flat fee to list, [...]
Repositioning for the future
First published on Inman News 7.1.2009 Read Part 1 here A brokerage model of the future is coming. Some might suggest they’re already here. One might be stealing your client right now. In the blink of an eye Hawaii Life Real Estate Services launched and became the No. 1 real estate site in Kauai. Soon [...]
New brokerage model: from bust to boom
First published on Inman News – June 30, 2009 The corridors of real estate echo with the anxious cacophony of futuristic business model chatter. Environmental branding, virtual space, marketing, social media and stemming the ooze of profitability caused by the open gash of lopsided splits are now on the gurney as the present model heads [...]
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20 Tools to Bring your Real Estate Business to the Cloud
A mist of difference
Real estate freestyle – what if?
Tags: Brokerage of the future, Change, Commentary, Consumers, Ideas | Filed in: Brokerage 14 Comments
Watch this video. As you do … Replace the branded beverages with branded brokerages. Replace the content of each beverage with listings, data, content. Replace the typical fountain dispenser that offers limited selection and significant backroom dependency with IDX rules. Replace freestyle integration of complex flavor cartridges w/micro-dosing technology with a freestyle integration of apps, [...]