1000watt blog

Posts Tagged ‘Agents’

“Productizing” the Realtor mind

By Brian Boero | December 2nd, 2009
Tags: , , , , | Categories: Technology 16 Comments
Share on Facebook 

One of most interesting (if misguided) things about the RPR project is the drive to create an online property valuation “Gold Standard.” The RPR team intends to do this by layering Realtors’ street-level assessments of value on top of the algorithmic magic that can be worked with mounds of raw property data.
They’re calling it the [...]


Real estate disintermediation revisited

By Brian Boero | October 21st, 2009
Tags: , , , | Categories: Brokerage 10 Comments
Share on Facebook 

Disintermediation. Remember that?
Back in the late nineties, it’s what everyone was talking about: “the middleman” – Realtors – being taken out by technology.
To some, this notion now seems as quaint as its millennial counterpart, the Y2K Crisis.
For while putting listings on the Web did change consumer behavior, it did not cut close to the transactional [...]


Must Reads

Like a Man-Lamb tethered to the Space Shuttle floating miles above the competition

By Marc Davison | September 22nd, 2009
Tags: , | Categories: Marketing 27 Comments
Share on Facebook 

[Note: I offer the following as a playful prayer for an end to "personal" branding in real estate]
***
I want to do my part to help you. If you want to nail a great brand identity, do this:
Start with Photoshop. Don’t bother reading the manual. The truth is, the more you know, the less apt you [...]


Get a jolt of 1000Watt

Receive new blog posts the instant we hit publish.

No spam

Sacrificing the few for the good of the many

By Marc Davison | August 26th, 2009
Tags: , , , , , | Categories: Marketing 37 Comments
Share on Facebook 

I have no doubt this video will stir your emotions.
You will be shocked by the possible and blatant transgression of copyright violation displayed by the makers of this video who may not have obtained permission to create derivative work or the license required to synchronize their composition to video.


Great marketing versus stupendously bad marketing

By Marc Davison | July 20th, 2009
Tags: , , | Categories: Marketing 24 Comments
Share on Facebook 

Good marketing
A good marketing campaign begins by understanding what you’re trying to achieve. It helps define who you are, what you stand for and how your brand should be perceived.
Marketing helps you shape your image; or that of your product or service.


Stop yelling at me

By Brian Boero | July 16th, 2009
Tags: , | Categories: Brokerage 23 Comments
Share on Facebook 

Why do so many agents use all caps for property descriptions?
Just now I was looking at some design comps our designer created against a live implementation of her work. The live property detail page was marred by a massive block of all-caps nonsense.
Someone please tell me there’s a crazy but nonetheless adhered to reason for [...]


From Carchemish to Ur

By Marc Davison | June 9th, 2009
Tags: , , , | Categories: Marketing 19 Comments
Share on Facebook 

I wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other things.


Rebirth of a brokerage

By Marc Davison | June 8th, 2009
Tags: , , , | Categories: Brokerage 11 Comments
Share on Facebook 

It’s not often I find myself speechless when approaching the podium after an introduction. Actually it’s quite rare. But rare too were the words of Mike Hickman, President and General Manager of Seven Gables Real Estate who spoke before me setting the stage for the rebrith of his brokerage.
I hope they inspire you as they [...]


Breaking through the haze of social media confusion

By Marc Davison | June 6th, 2009
Tags: , , , , , | Categories: Brokerage 16 Comments
Share on Facebook 

Since I don’t live in the Bay Area – where I hear posting Yelp reviews like this is prevalent – I snapped this photo prior to entering Damon and Pythias in Calabasas on my way home from a full week of meetings with brokers.
It got me thinking.

Breaking through the haze of social media confusion
As part [...]


The Susquehanna Real Estate Company

By Marc Davison | May 19th, 2009
Tags: , , | Categories: Marketing 35 Comments
Share on Facebook 

This is not a picture of a yard sign from the 1980’s. I wish it was. It’s actually the sign I’ve been staring at for months as I drive drive down my block.  The mere thought of it now makes me crazy.


« Older Entries