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Posts Tagged ‘Advertising’

Finding Customers in the Palm of your Hand

By Joel Burslem | February 10th, 2010
Tags: , , | Categories: Technology 6 Comments
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I got a sneak peak into the stats for Realtor.com’s new iPhone app this week.
Something jumped out at me from a laundry list of impressive statistics (e.g., over 100,000 downloads in the last 18 days, consumers use the app on average about twice a day; the average session time is 16.4 minutes).
iPhone users generate warmer and [...]


Like a Man-Lamb tethered to the Space Shuttle floating miles above the competition

By Marc Davison | September 22nd, 2009
Tags: , | Categories: Marketing 27 Comments
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[Note: I offer the following as a playful prayer for an end to "personal" branding in real estate]
***
I want to do my part to help you. If you want to nail a great brand identity, do this:
Start with Photoshop. Don’t bother reading the manual. The truth is, the more you know, the less apt you [...]


Must Reads

Comparing Website apples to Website oranges

By Marc Davison | September 17th, 2009
Tags: , | Categories: Brokerage 15 Comments
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Steve Harney is a big man.
He needs to be to house his big heart.
And his big brain.
Steve is also filled with extraordinary common sense, which I benefited from today as we conversed about everything from stick ball to bagels to real estate.


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Real estate brand advertising and the Burger King Problem

By Brian Boero | September 16th, 2009
Tags: , | Categories: Marketing 13 Comments
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[Beware: This post is a bit of a rambler – I’m thinking about several issues here that I will flesh out later.]
Does consumer-facing brand advertising – print or online – work in real estate?
Rarely, I think.
But I don’t put the blame on the medium; I put it on the messengers.  Think about it: How many [...]


Sacrificing the few for the good of the many

By Marc Davison | August 26th, 2009
Tags: , , , , , | Categories: Marketing 37 Comments
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I have no doubt this video will stir your emotions.
You will be shocked by the possible and blatant transgression of copyright violation displayed by the makers of this video who may not have obtained permission to create derivative work or the license required to synchronize their composition to video.


Great marketing versus stupendously bad marketing

By Marc Davison | July 20th, 2009
Tags: , , | Categories: Marketing 24 Comments
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Good marketing
A good marketing campaign begins by understanding what you’re trying to achieve. It helps define who you are, what you stand for and how your brand should be perceived.
Marketing helps you shape your image; or that of your product or service.


From Carchemish to Ur

By Marc Davison | June 9th, 2009
Tags: , , , | Categories: Marketing 19 Comments
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I wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other things.


The Susquehanna Real Estate Company

By Marc Davison | May 19th, 2009
Tags: , , | Categories: Marketing 35 Comments
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This is not a picture of a yard sign from the 1980’s. I wish it was. It’s actually the sign I’ve been staring at for months as I drive drive down my block.  The mere thought of it now makes me crazy.


Lots of big news yesterday

By Brian Boero | February 5th, 2009
Tags: , , , , | Categories: Technology 2 Comments
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It’s been an eventful 36 hours in the world of technology and real estate. In case you missed it: Google launched Latitude, a service that lets users identify their location, and that of their friends, on a mobile phone. We’ve…


Google bails on newpapers

By Brian Boero | January 21st, 2009
Tags: | Categories: Uncategorized 2 Comments
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Yesterday, Google announced it is killing off its print ad program with newspapers. To quote: While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not…


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