1000watt blog

Archive for the ‘Starbucks’ Category

Brushing the sands off a brand

By Marc Davison | December 28th, 2008 | 6 Comments Categories: Branding, Real estate market, Starbucks, Zen

This was one of my last posts of 07. It’s one of the many posts I wrote last year about branding, a subject I have a particular expertise in having worked for 20+ years in show business building personal celebrity…

End times for the brick and mortar?

By Marc Davison | July 6th, 2008 | 17 Comments Categories: Brokers, Change, Starbucks

Louis Black’s hilarious riff on Starbucks. It’s worth watching in light of Starbucks announcement. Starbucks is what happens when becoming big is more important than becoming great. When flooding a marketplace with too many locations drains the balance sheet. Sound…

Crowdsource your future

By Brian Boero | April 24th, 2008 | 2 Comments Categories: Branding, Change, Consumers, Marketing, Starbucks

Starbucks has lost focus. Dell has become a monolith. In the course of getting big, they let go of something important: Close contact with their customers. It led Starbucks to sell things that look like Egg McMuffins. It made Dell…