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Archive for the ‘Redfin’ Category

Making online Realtor ratings work: It’s all or nothing at all

By Brian Boero | April 21st, 2009 | 11 Comments Categories: Agents, Consumers, Redfin

I applaud the Houston Association of Realtors for launching a Realtor rating program. It’s another progressive move from Bob Hale. The spirit behind this is commendable.
But here’s the thing: Realtor ratings will never be useful to a consumer unless there are no conditions, no agent filters, and 100% commitment to let the chips fall where [...]

Show me the market!

By Brian Boero | February 17th, 2009 | 13 Comments Categories: Agents, Brokers, MLS, Real estate search, Redfin, User experience

You may have noticed I am a big advocate of putting real estate market information into the hands of consumers. During most of the boom years, buyers and sellers made life-changing decisions based on thin slices of information. A few…

Hell breaks loose in the new listings war

By Brian Boero | September 3rd, 2008 | 4 Comments Categories: MLS, New business models, Redfin, Trulia, Zillow

I returned from my vacation last week to find my inbox and reader filled with talk about listing coverage, comprehensiveness and quality sparked by a somewhat ham-fisted PR gambit by Roost. I had just written about this the week before….

The School of Redfin, Part III

By Brian Boero | August 17th, 2008 | 6 Comments Categories: Brokers, Discount real estate, Redfin

If you’re in the “traditional” real estate brokerage business, make sure you send Glenn Kelman at Redfin a gift basket this holiday season. Make it one of those extra fancy ones, with the mini salamis and the macadamia nuts. I’m…

Redfin sets sail: Are you following?

By Marc Davison | May 1st, 2008 | 13 Comments Categories: Branding, Brokers, Change, Customer service, FSBO, Foreclosure, Redfin, The Industry

Redfin broke a big taboo this week by “co-mingling” FSBO’s and foreclosures with MLS listings. Under every circumstance it’s the right thing to do. It delivers exactly what the customer wants: All the listings, in one place. But there’s something…