John Cable published a blog post this past October titled “The End of Web 2.0?” His end was marked by the drained IV bag of venture capital that no longer pumped its lifeblood into the veins of all the loosey-goosey…
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Archive for the ‘Media’ Category
Here lies Web 2.0
By Marc Davison | February 23rd, 2009 | 8 Comments
Categories: Media, Microblogging, Social Networks, Twitter, Web 2.0
Mobile cheese? How about a mobile VOW?
Greg Sterling over at Local Mobile Search notes Kraft’s launch of an iPhone app that helps users find local grocery stores, build shopping lists and more. It also includes ads and coupons for Kraft products. Smart people at Kraft apparently…
Sirius XM
By Marc Davison | July 30th, 2008 | 6 Comments
Categories: Branding, Change, Consumers, Media, New business models, The Industry
The long-awaited merger of satellite radio’s two players has finally been approved by the FCC. As an early subscriber to XM who converted to Sirius, I am pleased that, soon, I will be able to reap the benefits of their…
Waiting for the killer widget
Back in the old days of Web 2.0 and real estate, during 2007, widgets were heralded as the little things that would change everything. They would end search. Make destination websites obsolete. Give users complete control. Coming off well in…
The customer has left the building
By Brian Boero | March 5th, 2008 | 4 Comments
Categories: Agents, Consumers, MLS, Marketing, Media, NAR, Trulia, Web 2.0, Zillow
Last month, the Financial Times reported that Google’s search numbers coming from the iPhone were so high the company’s engineers thought the data were bogus. Further on in the article the company’s head of mobile operations asserts that “the number…
60 Minutes on real estate, act two
By Marc Davison | January 28th, 2008 | No Comments
Categories: 60 Minutes, Current Affairs, Media, Mortgage, Real estate market, Television, The Industry
Last night, millions of Americans got to watch 60-minutes’ latest installment on the real estate market. The segment centered on Stockton, California - ground zero for the foreclosure epidemic, where 4,200 homes either sit in default or foreclosure. That number…
When AdAge starts asking questions, will real estate start listening?
By Marc Davison | January 27th, 2008 | 3 Comments
Categories: Advertising, Agents, Commericals, Consumers, Current Affairs, Marketing, Media, Television, The Industry
From Advertising Age: Pay head to what Realtors don’t say in their latest pitch It’s one thing for me to constantly harp on the NAR and others for their loose grasp on reality when it comes to advertising, messaging and…
I need to save $0.49 on my shampoo … wait, maybe I’ll buy a home too
By Marc Davison | December 24th, 2007 | 9 Comments
Categories: Branding, Consumers, Current Affairs, Marketing, Media
The Arizona Republic recently reported that Metro North Realty, a Phoenix based brokerage, opened an office inside the Peoria, Arizona Wal-Mart. I like to think of myself as open minded. I like pushing the limits. But this one has me…
Newspapers: Not dead yet
Editorial policies aside. The cost aside. Are newspapers really a dead medium? If you think that print media — and in particular newspaper advertising — is a waste of money, think again. Considering all the honest-to-goodness garbage found in most…
Cracking real estate’s social media code
By Brian Boero | December 11th, 2007 | 3 Comments
Categories: Books, Media, Social Networks, Web 2.0
Why does facebook flourish? Why does YourStreet struggle? Why does Yahoo! Answers thrive? Search me. And really, who really knows these things? At this point in the short life of social media, anyone who puts forth claims to absolute certainty…
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