By Hunch, a website that claims it “Helps you make decisions and gets smarter the more you use it” emerged from private beta this week.
The site - which collected 7 million answers from 40,000 people during its beta phase - runs you through a series of questions that produce a “hunch” about what you should do. The [...]
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Archive for the ‘Marketing’ Category
Hunch: The intelligence of a million clicks
The Susquehanna Real Estate Company
This is not a picture of a yard sign from the 1980’s. I wish it was. It’s actually the sign I’ve been staring at for months as I drive drive down my block. The mere thought of it now makes me crazy.
Sometimes I feel compelled to knock on my neighbor’s door, introduce myself and suggest [...]
Real Estate’s White Rabbit
By Marc Davison | May 11th, 2009 | 24 Comments
Categories: Commentary, Consumer Loyalty, Discount real estate, Marketing, New business models, User experience
What do Betty Crocker, Kraft Foods, Monopoly and Target not have in common with real estate brands?
They’ve created iPhone apps.
These long-standing brands have plunged down the rabbit hole and into a wonderland where they have found a newer, cheaper, smarter way to connect and serve a generation of King and Queen consumers - your consumers [...]
Brokers: 5 moves you can make now to improve your marketing
Here’s a situation we run into a lot lately:
A brokerage executive team knows their marketing costs too much, delivers to little, and won’t carry them through the challenges they face.
So they slash budgets, hunker down, and go on defense.
But there is no corresponding positive action. Sellers squirm. Managers and agents scream. A sense of powerlessness [...]
The top ten things that kill real estate vendor website copy
I’ve been exposed to a host of interesting applications as a result of submissions to our Real Estate 2.0 Mind Map.
And I have noticed patterns within the Website copy that pitch these applications. Too often they include big blocks of confusing copy. Bad copy. Superfluous copy. Technical jargon. Unsupported claims. Grandiose promises that wax miraculous [...]
You can’t always get what you want, but sometimes, you get what you need
These days we don’t throw away tubes of toothpaste until we’ve squeezed them dry.
It’s amazing how much more we can crank out of them.
Long after we considered them done.
Here Ye, Here Ye
It seems each time I publish a post that offers my Blue Ocean view of print media, I stir up the conversation pot. Whereas [...]
Replaced
By Marc Davison | March 15th, 2009 | 16 Comments
Categories: Agents, Branding, Change, Ideas, Marketing, Zen, real estate technology
Nicole sat across the dinner table from us Friday night. She was not her usual positive self. Something happened. I decided to pry. Replaced A former actress, Nicole followed her true calling behind the camera. She did film. Music videos….
Thinking horizontal in our vertical
John Battelle posted this gem the other day. It captures so neatly the challenges and opportunities facing many in online and “traditional” real estate these days. Consider this point: “Every customer interaction is marketing. Every partnership is marketing. Every employee…
Flikr, Skittles, Oodle and other cool developments
Photo sharing site Flikr now allows free users to upload video. As I noted in my “Seeing online real estate” post a couple weeks ago, Flikr is one of many services that will drive a much more visual online real…
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Presentations and publications
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Real estate 2.0 mind map
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I am not a lead
Top Ten Real Estate Brokerage Websites in America
20 Tools, Technologies and Ideas for a Productive 2009
MLS: A View from Mars
From Carchemish to Ur
I wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other things.
Today is June 9th, 2009. While driving to get coffee this morning, my wife informed me that the homeowners (sellers) have moved out. The [...]