Marketing

It’s Official: Facebook is kind of a big deal

Something big happened this week. And I’m not talking about the move towards a vote on health care reform.

According to online measurement firm Experian Hitwise, Facebook eclipsed Google in weekly traffic estimates. The difference was razor thin -Facebook visits tallied 7.07 percent of Internet traffic in the US versus Google’s 7.03 percent – but the event is nevertheless significant.

If you are like me (an admitted fan of the infographic) and a visual learner,  I found this image particularly helpful in putting it all in perspective. (Click on the thumbnail to get the full version.)


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Infographics as a cure for marketing sameness

Edward Tufte is a statistician, author, lecturer and graphic design legend.

His seminal work, The Visual Display of Quantitative Information, is considered by many to be the go-to book on data visualization and has been described by Amazon.com as no less than one of the ”best 100 books of the 20th century”.

Pick it up. If you’re a visual design nerd like myself, it’s gorgeously fascinating.

So it was a pleasant surprise to hear that last week, Tufte was charged by the Obama Administration to help communicate and visualize the progress of the $787 billion stimulus program. (For more on the appointment, Newsweek has the scoop.)
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The passion of the Realtors Property Resource

I find it hard to discuss the RPR these days without a certain wistfulness. Conversations slip into the past tense.

Which is a funny thing because the product hasn’t even been released. It is also a sad thing, because the basic idea, and its early manifestation, is so appealing.

Am I nuts? Or has the launch of this thing just been screwed up that badly?

I tweeted a couple weeks back that the communications effort around the RPR is “at once excellent and catastrophic” and I still feel that way. The excellence is mostly tactical – the great looking blog, the nicely executed demos – but these things alone cannot mitigate a botched launch and persistent strategic gaffes.

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Foursquare and five years ago: Recalling the promise of real estate and social media

By three methods we may learn wisdom: first, by reflection, which is noblest; second, by imitation, which is easiest; and third, by experience, which is the most bitter.”

– Confucious

2005. Social media drifted into real estate like a thick morning fog by way of the Rain City Guide blog. It was published by an unknown author named Dustin Luther, a gifted outsider who knew little about real estate but a whole lot about people, marketing and technology.

At that time, most folks in real estate had never heard of social media or blogging. Of those who did, most drew their understanding from MySpace, considered by many to be a creepy place parents feared.

As a result, most agents didn’t “get it.” In typical fashion, they chose to roll their eyes, fold their arms and discount it all. As usual, the world at large was wrong. They knew better. Most chose to not participate.

I believe that was a good thing.

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Splash: the key to better real estate branding

This website makes a bold claim.
They set daunting expectations.
Makes you wonder why they would bother trying.

Seems to me that today, brands need not do that to make a big splash.

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The Secret Recipe for Email Success

Every morning I look forward to my inbox. If that sounds counter-intuitive, I promise you it’s true. And it’s largely due to one email I’m eager to open: Groupon.

Groupon is a raging success. The company, founded in late 2008, operates on a simple premise. One email sent daily. One deal, every day featuring the best stuff to do, see, eat, and buy in your town. That deal gets triggered only when a certain threshold of buyers is reached and it is usually extremely tempting – $25 for $50 worth of organic groceries, for example, was one of the recent offers.

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Introducing 1000watt Spotlight: A real estate e-newsletter for curious (and busy) minds

You want to keep up with all the new technologies, big ideas and interesting people swirling around real estate these days but, well, it’s hard.

We get it.

That’s why we’ve launched 1000watt Spotlight – a simple e-newsletter that highlights one of three things every week: Read »


Winds on the Horizon: Why Mobile Will Matter

Over the holidays, I hit the road to visit my family in Canada. A 5 hour drive up the Olympic Peninsula and a bumpy ferry crossing later and we were sailing into beautiful Victoria Harbor. As we disembarked the ship, a brilliant crimson maple leaf flag snapped on its pole in the brisk sea air.

Welcome to Canada. I was home.

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Season’s Readings – 10 jolts from 2009 to jump start your 2010

happyholidays

We have a lot to be grateful for this year.

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Joel Burslem joins 1000watt Consulting

I have the emotional range of an ATM. I don’t get excited often. Marc, on the other hand, is an artist, so he’s always jumping with some new enthusiasm. We make that work somehow.

Today, though, we’re both on the same wavelength: super-stoked.

Joel Burslem has joined our firm. That is a big deal for us, for him, and for our clients.

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