1000watt blog

Archive for the ‘Ideas’ Category

Selling sanctuary, sparkle and a path to better branding

By Marc Davison | June 16th, 2009 | 5 Comments Categories: Branding, Brokers, Ideas

Something caught my attention the other night while watching a rerun of Scrubs.
Here’s the set up.
J.D. watches the Janitor pack up a duffel bag of cleaning supplies.
J.D.’s narration: Sometimes when you’re down, you end up taking it out on the wrong person.
J.D.: Going on vacation?
Janitor: I get it — ’cause I’m a janitor, so, when [...]

From Carchemish to Ur

By Marc Davison | June 9th, 2009 | 19 Comments Categories: Advertising, Agents, Brokers, Commentary, Ideas, Marketing

I wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other things.
Today is June 9th, 2009. While driving to get coffee this morning, my wife informed me that the homeowners (sellers) have moved out. The [...]

Replaced

By Marc Davison | March 15th, 2009 | 16 Comments Categories: Agents, Branding, Change, Ideas, Marketing, Zen, real estate technology

Nicole sat across the dinner table from us Friday night. She was not her usual positive self. Something happened. I decided to pry. Replaced A former actress, Nicole followed her true calling behind the camera. She did film. Music videos….

Flikr, Skittles, Oodle and other cool developments

By Brian Boero | March 3rd, 2009 | No Comments Categories: Brokers, Commentary, Ideas, Marketing

Photo sharing site Flikr now allows free users to upload video. As I noted in my “Seeing online real estate” post a couple weeks ago, Flikr is one of many services that will drive a much more visual online real…

“Seeing” the future of online real estate

By Brian Boero | February 18th, 2009 | 6 Comments Categories: Brokers, Ideas, MLS, Video, real estate technology

A couple weeks ago, Frontdoor.com released its City Guides product [Disclosure: Frontdoor.com is a 1000watt Consulting client]. This is worth noting for several reasons. The user experience is first rate; the balance between content and design, data and vibe is…

A couple of things, a few ideas and well wishes

By Marc Davison | December 23rd, 2008 | 2 Comments Categories: 1000watt, Change, Holiday message, Ideas, Zen

As 2008 winds down, the news continues to distill fear, confusion, and sepulchral predictions for 2009. No doubt, there will be challenges in the coming year. But so what? When aren’t there challenges? Since I’ve been working inside this industry…

On the brighter side: 2 things that suggest a path for online real estate innovation in ‘09

By Brian Boero | December 17th, 2008 | 7 Comments Categories: Discount real estate, Ideas, Marketing, New business models, Real estate market

My post on online real estate innovation yesterday was pretty bleak. That’s still my sentiment, but here’s a counterbalance: I think the single biggest opportunity in online real estate in 2009 lies in improving our grasp on the real estate…

It won’t cost a dime and will blow your clients’ minds

By Marc Davison | October 13th, 2008 | 10 Comments Categories: Ideas, Listing Alerts

Your clients must be freaking out about their property values. I know I am. So what are you, the real estate professional, doing about it? I can tell you what the agent who sold me my residence is doing about…