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Your “Contact Us” page: What does it say to your visitor?

By Marc Davison | August 18th, 2010
Tags: , , | Filed in: Featured, Marketing 11 Comments

I see it over and over again.
On the “Contact Us“ page.
A lonely form.

It speaks to me. And what it says is…

You’d rather collect leads than make a sale

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Realtor.com updates iPhone app: let your fingers do the searching

By Brian Boero | August 16th, 2010
Tags: , , | Filed in: Featured, Marketing 5 Comments

The Internet may not be a “series of tubes,” but real estate search from a desktop is feeling increasingly mechanical, like I’m manipulating a digital marionette with three strings – my mouse, my keyboard and my monitor.

So when Joel wrote about an iPhone search app Yahoo! launched five months ago that allows users to draw a search area with their finger, I was hoping to see something like that pop up soon in real estate. It was a great way to “Take the search out of property search” and deliver a simpler, more direct experience.

I didn’t have to wait long.

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Must Reads

Vyoo.it shortens property pages, kills the listing flyer

By Joel Burslem | August 12th, 2010
Tags: , , , | Filed in: Featured, Technology 8 Comments

Back in January, I wrote that 2010 would be “the year the mobile web really begins to matter.”

I thought it might be big. But boy was I wrong. It’s huge. The landscape of the web is tilting towards the small screen faster than I ever expected.

Allow me a brief anecdote: Last night at dinner, some friends were raving about their new phones. These are good friends, but hardly tech savvy, and successful in careers that don’t require them to be at a computer all day.

The ease with which they were now “persistently online” with their Droid X’s – checking email, catching up on Facebook and downloading apps – had caught them by surprise. They were hooked. I doubt very much they’ll spend much time in front of a traditional PC in the future.

Sure. This is one couple, in one town. Hardly a large sample, you say. But if you look at the big picture, I think this is an experience that is being replicated day-in, day-out, across America.

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