I applaud the Houston Association of Realtors for launching a Realtor rating program. It’s another progressive move from Bob Hale. The spirit behind this is commendable.
But here’s the thing: Realtor ratings will never be useful to a consumer unless there are no conditions, no agent filters, and 100% commitment to let the chips fall where [...]
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Archive for the ‘Consumers’ Category
Making online Realtor ratings work: It’s all or nothing at all
Moving beyond broken
By Marc Davison | March 31st, 2009 | 9 Comments
Categories: Agents, Brokers, Change, Consumers, Leadership, Real Estate Articles
I spent three days in Scottsdale last week where I participated in several sessions at Leading Real Estate Companies of the World’s Future Tense 2009 conference. Amid the golden Arizona sunshine and within the Westin Kierland, one distinct sentiment echoed throughout:
The current brokerage model is broken.
Throughout the day it danced around the panels and through [...]
Buyers stretch the boundary of real estate blogging
Well, it’s a blog — technically. Newman’s own is the newly launched diary of a young couple - Nora Krug and Michael Newman - who are proclaimed members of the “highly discriminated against minority - renters,” and their pursuit of…
Brokers, it’s time to get out of the cockpit
By Brian Boero | December 31st, 2008 | 7 Comments
Categories: Change, Consumers, Current Affairs, Leadership, Real estate market, Weblogs
Brian wrote this piece just about a year ago. The title became the basis for a live presentation we have given throughout this past year on a variety of topics including branding, marketing and communication, sales and creative thinking. —-…
Let’s call it Zulia
By Brian Boero | December 27th, 2008 | 14 Comments
Categories: Agents, Consumers, Marketing, Web 2.0, Zillow
Brian wrote this toward the very end of December 2007. I remember both of us flying down to Los Angeles (each from different destinations), meeting at the airport and grabbing a cab to meet with a client. We were throwing…
Cut print, but fill the value vacuum
By Brian Boero | December 9th, 2008 | 5 Comments
Categories: Brokers, Consumers, Marketing, New business models
If years of business turbulence and dubious ad performance weren’t enough to move you to eliminate your print newspaper spend, yesterday’s Tribune bankruptcy may be the signal you’ve been waiting for. The Los Angeles Times killed its once-great real estate…
I am a lead
As drab as the market feels, I just closed on my investment home in Portland. Sold. Check just came in the mail. Granted, the sale price established though a CMA was obliterated by a Zestimate — the tool the buyer…
Sirius XM
By Marc Davison | July 30th, 2008 | 6 Comments
Categories: Branding, Change, Consumers, Media, New business models, The Industry
The long-awaited merger of satellite radio’s two players has finally been approved by the FCC. As an early subscriber to XM who converted to Sirius, I am pleased that, soon, I will be able to reap the benefits of their…
Lazy, cheap and dead in the water
In 1997, when I started using the web to aid in my relocation, I viewed hundreds of California real estate websites. Many of them were identical to one another. Back then, I thought Genstar was a brokerage. Little did I…
The Swiss Army Knife problem
By Brian Boero | June 4th, 2008 | 3 Comments
Categories: Consumers, New business models, Social Networks, User experience
Realseekr launched this week. The site is the newest among a group of IDX-based search plays, which includes Roost, Terabitz, Estately and others. Here’s what I like about it: The listings strategy. IDX is the way to go if you…
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I am not a lead
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