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Archive for the ‘Commericals’ Category

“Trading Places” with Coldwell and Banker

By Marc Davison | February 28th, 2008 | 4 Comments Categories: Advertising, Commericals, Realogy

Joel over at FOREM issued his take this. I read it. I agreed. I wanted to disagree. Because Coldwell Banker has stood out among big real estate brands lately for its excellent website and willingness to break away from convention….

When AdAge starts asking questions, will real estate start listening?

By Marc Davison | January 27th, 2008 | 3 Comments Categories: Advertising, Agents, Commericals, Consumers, Current Affairs, Marketing, Media, Television, The Industry

From Advertising Age: Pay head to what Realtors don’t say in their latest pitch It’s one thing for me to constantly harp on the NAR and others for their loose grasp on reality when it comes to advertising, messaging and…

Releasing Real Estate’s pheromones

By Marc Davison | November 5th, 2007 | 1 Comment Categories: Advertising, Articles, Commericals, Consumers, Marketing, Real Estate Articles

Sexy sells. Physical sexy. Intellectual sexy. These days, stimulating the mind and the heart from the advertisement all the way through to the experience is hot, hot, hot. It’s what attracts people to products. Loyalty to brands. And it’s building…

An adagio for real estate

By Marc Davison | October 12th, 2007 | 2 Comments Categories: Advertising, Branding, Commericals

Cog - The name given to this two minute film by Honda. This multi-million dollar film inspired by the game Mousetrap features eighty-five cars parts — tires, wipers, ball bearings, a door — arranged in a symphony of metal and…

A TV commercial for Davison Real Estate

By Marc Davison | October 10th, 2007 | No Comments Categories: Advertising, Commericals, real estate technology

INTERIOR – LIVING ROOM – DAY A woman sits down at her home computer. She’s 38. The All-American Mom. Next to Mom, her children sit wide-eyed. Jack is 10. Little Sarah is 6. They watch as: Mom types a query…