It’s not often I find myself speechless when approaching the podium after an introduction. Actually it’s quite rare. But rare too were the words of Mike Hickman, President and General Manager of Seven Gables Real Estate who spoke before me setting the stage for the rebrith of his brokerage.
I hope they inspire you as they [...]
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Archive for the ‘Change’ Category
Rebirth of a brokerage
By Marc Davison | June 8th, 2009 | 11 Comments
Categories: Agents, Branding, Brokers, Change, General Motors
Breaking through the haze of social media confusion
By Marc Davison | June 6th, 2009 | 15 Comments
Categories: Agents, Branding, Brokers, Change, Social Networks, Web 2.0, Yelp
Since I don’t live in the Bay Area - where I hear posting Yelp reviews like this is prevalent - I snapped this photo prior to entering Damon and Pythias in Calabasas on my way home from a full week of meetings with brokers.
It got me thinking.
Breaking through the haze of social media confusion
As part [...]
Secrets, lies, real estate and Zappos
Marc and I toured Zappos headquarters in Henderson, NV last week. Sherry Chris joined us.
Better Homes and Gardens Real Estate is a 1000watt Consulting client, but this trip was more about fun than work.
I wore a crown all day. We had a great time.
Zappos is an amazing company. You probably know that by now. Everything [...]
Letting it all hang out, Imperial Palace style
By Brian Boero | May 12th, 2009 | No Comments
Categories: Branding, Brokers, Change, Consumer Loyalty
The Imperial Palace, Las Vegas.
It’s the type of place where you might find yourself buying a pack of Dorals - not because you smoke, but because it just feels right. Where the drinks are weak and the sheets are stiff.
I spent an afternoon playing nickel slots there with in-laws ten years ago, but I won’t [...]
The top ten things that kill real estate vendor website copy
I’ve been exposed to a host of interesting applications as a result of submissions to our Real Estate 2.0 Mind Map.
And I have noticed patterns within the Website copy that pitch these applications. Too often they include big blocks of confusing copy. Bad copy. Superfluous copy. Technical jargon. Unsupported claims. Grandiose promises that wax miraculous [...]
The end of the real estate story?
By Brian Boero | April 16th, 2009 | 32 Comments
Categories: Brokers, Change, Discount real estate, FSBO
Marc and I spent the past two days in Chicago. A marvelous city! Big, grey and stolid but laced with flavor like a well-marbled steak.
It’s like Manhattan without the bravado and San Francisco with substance.
I hated to leave.
Anyway: Our trip was filled with great discussions with smart people. One stuck with me as I enjoyed [...]
Fore and Aft: A simple website makeover
Unlike many of his peers, Artur Ciesielski was decidedly unhappy with his web presence. ‘Settling’ was not part of his vocabulary.
Unlike many of his peers, Artur was not proud of how cheap his website was.
Unlike many of his peers, Artur was not complacent about his Web presence. He longed from something more substantial than his [...]
Moving beyond broken
By Marc Davison | March 31st, 2009 | 9 Comments
Categories: Agents, Brokers, Change, Consumers, Leadership, Real Estate Articles
I spent three days in Scottsdale last week where I participated in several sessions at Leading Real Estate Companies of the World’s Future Tense 2009 conference. Amid the golden Arizona sunshine and within the Westin Kierland, one distinct sentiment echoed throughout:
The current brokerage model is broken.
Throughout the day it danced around the panels and through [...]
You can’t always get what you want, but sometimes, you get what you need
These days we don’t throw away tubes of toothpaste until we’ve squeezed them dry.
It’s amazing how much more we can crank out of them.
Long after we considered them done.
Here Ye, Here Ye
It seems each time I publish a post that offers my Blue Ocean view of print media, I stir up the conversation pot. Whereas [...]
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Presentations and publications
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Real estate 2.0 mind map
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I am not a lead
Top Ten Real Estate Brokerage Websites in America
20 Tools, Technologies and Ideas for a Productive 2009
MLS: A View from Mars
A tale of two cities
Spring 1972. We all waited with great anticipation for Dad to come home. On this day, it would not be by cab or subway.
When pop turned the corner, he didn’t just come home. He arrived. And gracefully moored his shiny new El Dorado into the parking spot before us.
Personally, I favored Mustangs. But I was [...]