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Archive for the ‘CBS’ Category

Looking for Jericho and finding Mayberry

By Marc Davison | March 27th, 2008 | 1 Comment Categories: Articles, Brokers, CBS, Change, Gen Y, Jericho

The explosion assaults your otherwise quiet, habit-filled day. In the distance, a massive mushroom cloud heaves toward the heavens. Seconds later, you buckle from the shockwave. An electromagnetic jolt shocks you back to the Stone Age. When you regain consciousness…

As the walls of Jericho tumble, reevaluate everything

By Marc Davison | March 25th, 2008 | 20 Comments Categories: CBS, Consumers, Gen Y, Jericho, Television

CBS yesterday announced that Jericho has been canceled. The show was canceled because it failed to take into account the Gen Y viewer and the fact that while they watch the program, they don’t do it in a way a…