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Archive for the ‘Branding’ Category

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Repositioning for the future

By Marc Davison | July 2nd, 2009 | 10 Comments Categories: Branding, Brokerage of the future, Brokers, Commentary, New business models

First published on Inman News 7.1.2009
Read Part 1 here
A brokerage model of the future is coming.
Some might suggest they’re already here.
One might be stealing your client right now.
In the blink of an eye Hawaii Life Real Estate Services launched and became the No. 1 real estate site in Kauai. Soon after, they went from [...]

New brokerage model: from bust to boom

By Marc Davison | July 2nd, 2009 | 5 Comments Categories: Articles, Branding, Brokerage of the future, Brokers, Commentary, New business models, Real Estate Articles, Yelp

First published on Inman News - June 30, 2009
The corridors of real estate echo with the anxious cacophony of futuristic business model chatter.
Environmental branding, virtual space, marketing, social media and stemming the ooze of profitability caused by the open gash of lopsided splits are now on the gurney as the present model heads for open-heart [...]

Selling sanctuary, sparkle and a path to better branding

By Marc Davison | June 16th, 2009 | 5 Comments Categories: Branding, Brokers, Ideas

Something caught my attention the other night while watching a rerun of Scrubs.
Here’s the set up.
J.D. watches the Janitor pack up a duffel bag of cleaning supplies.
J.D.’s narration: Sometimes when you’re down, you end up taking it out on the wrong person.
J.D.: Going on vacation?
Janitor: I get it — ’cause I’m a janitor, so, when [...]

Rebirth of a brokerage

By Marc Davison | June 8th, 2009 | 11 Comments Categories: Agents, Branding, Brokers, Change, General Motors

It’s not often I find myself speechless when approaching the podium after an introduction. Actually it’s quite rare. But rare too were the words of Mike Hickman, President and General Manager of Seven Gables Real Estate who spoke before me setting the stage for the rebrith of his brokerage.
I hope they inspire you as they [...]

Breaking through the haze of social media confusion

By Marc Davison | June 6th, 2009 | 15 Comments Categories: Agents, Branding, Brokers, Change, Social Networks, Web 2.0, Yelp

Since I don’t live in the Bay Area - where I hear posting Yelp reviews like this is prevalent - I snapped this photo prior to entering Damon and Pythias in Calabasas on my way home from a full week of meetings with brokers.
It got me thinking.

Breaking through the haze of social media confusion
As part [...]

Secrets, lies, real estate and Zappos

By Brian Boero | May 22nd, 2009 | 12 Comments Categories: Branding, Brokers, Change, Zappos

Marc and I toured Zappos headquarters in Henderson, NV last week. Sherry Chris joined us.
Better Homes and Gardens Real Estate is a 1000watt Consulting client, but this trip was more about fun than work.
I wore a crown all day. We had a great time.
Zappos is an amazing company. You probably know that by now. Everything [...]

The Susquehanna Real Estate Company

By Marc Davison | May 19th, 2009 | 34 Comments Categories: Advertising, Agents, Branding, Marketing

This is not a picture of a yard sign from the 1980’s. I wish it was. It’s actually the sign I’ve been staring at for months as I drive drive down my block.  The mere thought of it now makes me crazy.
Sometimes I feel compelled to knock on my neighbor’s door, introduce myself and suggest [...]

Letting it all hang out, Imperial Palace style

By Brian Boero | May 12th, 2009 | No Comments Categories: Branding, Brokers, Change, Consumer Loyalty

The Imperial Palace, Las Vegas.
It’s the type of place where you might find yourself buying a pack of Dorals - not because you smoke, but because it just feels right. Where the drinks are weak and the sheets are stiff.
I spent an afternoon playing nickel slots there with in-laws ten years ago, but I won’t [...]

Replaced

By Marc Davison | March 15th, 2009 | 16 Comments Categories: Agents, Branding, Change, Ideas, Marketing, Zen, real estate technology

Nicole sat across the dinner table from us Friday night. She was not her usual positive self. Something happened. I decided to pry. Replaced A former actress, Nicole followed her true calling behind the camera. She did film. Music videos….

Thinking horizontal in our vertical

By Brian Boero | March 10th, 2009 | 4 Comments Categories: Branding, Change, Marketing

John Battelle posted this gem the other day. It captures so neatly the challenges and opportunities facing many in online and “traditional” real estate these days. Consider this point: “Every customer interaction is marketing. Every partnership is marketing. Every employee…

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