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Archive for the ‘Blogging’ Category

Buyers stretch the boundary of real estate blogging

By Marc Davison | February 4th, 2009 | 4 Comments Categories: Agents, Blogging, Buyers, Consumers

Well, it’s a blog — technically. Newman’s own is the newly launched diary of a young couple - Nora Krug and Michael Newman - who are proclaimed members of the “highly discriminated against minority - renters,” and their pursuit of…

Blazing a trail of ethics, morality and social interaction

By Marc Davison | December 27th, 2008 | 1 Comment Categories: Blogging, Branding, Zappos

If you read us regularly you know I am a huge fan of Zappos. My dedication to this company is born from their dedication to me - their customer - which I have now been for several years. I have…

That’s what I’m talking about

By Marc Davison | December 14th, 2008 | 3 Comments Categories: Blogging, Branding, Brokers

I lived in Rockland County, NY for 20 years. So the Rand name in real estate is familiar to me. I saw it on yard signs everywhere and understood it to represent a local real estate firm that specialized in…

Blogging, big broker style

By Brian Boero | December 8th, 2008 | 2 Comments Categories: Blogging, Brokers

We know plenty of agents who rock the blog. Brokers … not so much. The Better Homes and Gardens team is a stand-out, but it’s hard to cite many more honest-to-goodness cases of brokerages - especially big ones - really…

Neighborhood blogging gets more interesting

By Brian Boero | September 19th, 2008 | 1 Comment Categories: Blogging

Mashable reports today that outside.in, the hyper-local news and event website, has made its Story Maps application free for all. What is it? Story Maps plots your blog posts on a map, as opposed to the standard vertical/chronological display that…

Lazy, cheap and dead in the water

By Marc Davison | July 2nd, 2008 | 7 Comments Categories: Agents, Blogging, Brokers, Consumers

In 1997, when I started using the web to aid in my relocation, I viewed hundreds of California real estate websites. Many of them were identical to one another. Back then, I thought Genstar was a brokerage. Little did I…

HomeGain messes with the narrative

By Brian Boero | April 30th, 2008 | 1 Comment Categories: Agents, Blogging, Marketing

The story of recent online real estate history goes something like this: In 2005 Trulia launches, blogs bloom, and the consumer and professional lie together openly on the sunny meadow of Web 2.0. The lead companies that had dominated the…

FSBO, Web 2.0 style

By Brian Boero | March 18th, 2008 | 10 Comments Categories: Agents, Blogging, FSBO, MLS, Marketing, Web 2.0

I went to two open houses yesterday. My sister and her partner are looking for a place. The homes we looked at were on the same street in Oakland. One was listed by an agent with Pacific Union, a prominent…

Pocket full of Kryptonite

By Marc Davison | February 11th, 2008 | No Comments Categories: Advertising, Agents, Blogging, Buyers, Sellers, User experience

Faster than a speeding bullet More powerful than a locomotive. Look up in the sky, it’s a bird, it’s a plane, no … it’s just a simple twist on an old idea. The Golden Age of Superman During the Golden…

Part III: Synchronicity

By Marc Davison | January 30th, 2008 | No Comments Categories: Agents, Articles, Blogging, Change, Leadership, The Industry, Zen

Part 1- Message in a Bottle Part Two - Walking on the Moon These are the chronicles of real estate people walking confidently into new territory. People that think to wonder why. They are connecting. Linking. Creating value. Greg Tracy…