I wrote this in October of 07 after watching the Wizard of Oz with my kids. During the flick I found myself comparing Dorothy to the traditional agent and her manifestations - the Scarecrow, Tin man and Lion - to…
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Archive for the ‘Articles’ Category
Sucking on a Real Estate Binky
Flight 168 touched down at 2:00 a.m., many hours past the time printed on my boarding pass. There’s no do over. No “fly the next time on us” hook up. The airlines dish out bad times and we accept it….
Bedrock
By Marc Davison | June 22nd, 2008 | 12 Comments
Categories: Articles, Change, Real estate market, The Ether, real estate technology
Abracadabra. Your Web site has vanished. Your blog: MIA. HomeGain, Trulia, Zillow, ActiveRain … all gone. As if they never existed. You reach for your phone but there’s no dial tone. Your computer — no Internet activity. No e-mail. No…
Building a brand, one note at a time
Sting. Dylan. Neil Young. Waits. Joplin. Good singers. But what really sets them apart is their unique vocal quality. Before their lyrics penetrate you, before their melodies mesmerize you, the sounds of their voices draw you in. It sets them…
Creating a mist of difference that is identifiably you
Who are “they”? Why don’t “they” get it? What’s not to get? I’m wondering, why “they” have access to your brake pedal? They If “they” have not gotten it by now, “they” are not going to get it tomorrow. If…
Philosophy is the talk on the cereal box
Dad was in show business. He managed talent. What I remember most was how he spoke to his clients. He loved them. He was their biggest fan. Philosophy is the talk on the cereal box One summer night, below street…
Where’s mom when you need her?
By Marc Davison | April 26th, 2008 | 5 Comments
Categories: Articles, Consumers, Customer service, The Industry, Zen
Once upon a time, you “walked in” for real estate services. A pleasant face greeted you. You had questions; helpful people had answers. It was a simple. Friendly. It worked. You called, someone answered. You were handled. Not routed through…
Looking for Jericho and finding Mayberry
By Marc Davison | March 27th, 2008 | 1 Comment
Categories: Articles, Brokers, CBS, Change, Gen Y, Jericho
The explosion assaults your otherwise quiet, habit-filled day. In the distance, a massive mushroom cloud heaves toward the heavens. Seconds later, you buckle from the shockwave. An electromagnetic jolt shocks you back to the Stone Age. When you regain consciousness…
Searching for Web 2.0
By Marc Davison | March 7th, 2008 | 7 Comments
Categories: Articles, Branding, Web 2.0, Website Design
Ever search for a word but can’t seem to find it? Or try to recall a fact that won’t roll off the tip of your tongue? Ever need to buy a vowel from Vanna White? What’s missing from the online…
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Presentations and publications
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Real estate 2.0 mind map
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I am not a lead
Top Ten Real Estate Brokerage Websites in America
20 Tools, Technologies and Ideas for a Productive 2009
MLS: A View from Mars
New brokerage model: from bust to boom
First published on Inman News - June 30, 2009
The corridors of real estate echo with the anxious cacophony of futuristic business model chatter.
Environmental branding, virtual space, marketing, social media and stemming the ooze of profitability caused by the open gash of lopsided splits are now on the gurney as the present model heads for open-heart [...]