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Archive for the ‘Agents’ Category

From Carchemish to Ur

By Marc Davison | June 9th, 2009 | 19 Comments Categories: Advertising, Agents, Brokers, Commentary, Ideas, Marketing

I wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other things.
Today is June 9th, 2009. While driving to get coffee this morning, my wife informed me that the homeowners (sellers) have moved out. The [...]

Rebirth of a brokerage

By Marc Davison | June 8th, 2009 | 11 Comments Categories: Agents, Branding, Brokers, Change, General Motors

It’s not often I find myself speechless when approaching the podium after an introduction. Actually it’s quite rare. But rare too were the words of Mike Hickman, President and General Manager of Seven Gables Real Estate who spoke before me setting the stage for the rebrith of his brokerage.
I hope they inspire you as they [...]

Breaking through the haze of social media confusion

By Marc Davison | June 6th, 2009 | 15 Comments Categories: Agents, Branding, Brokers, Change, Social Networks, Web 2.0, Yelp

Since I don’t live in the Bay Area - where I hear posting Yelp reviews like this is prevalent - I snapped this photo prior to entering Damon and Pythias in Calabasas on my way home from a full week of meetings with brokers.
It got me thinking.

Breaking through the haze of social media confusion
As part [...]

The Susquehanna Real Estate Company

By Marc Davison | May 19th, 2009 | 34 Comments Categories: Advertising, Agents, Branding, Marketing

This is not a picture of a yard sign from the 1980’s. I wish it was. It’s actually the sign I’ve been staring at for months as I drive drive down my block.  The mere thought of it now makes me crazy.
Sometimes I feel compelled to knock on my neighbor’s door, introduce myself and suggest [...]

Making online Realtor ratings work: It’s all or nothing at all

By Brian Boero | April 21st, 2009 | 11 Comments Categories: Agents, Consumers, Redfin

I applaud the Houston Association of Realtors for launching a Realtor rating program. It’s another progressive move from Bob Hale. The spirit behind this is commendable.
But here’s the thing: Realtor ratings will never be useful to a consumer unless there are no conditions, no agent filters, and 100% commitment to let the chips fall where [...]

Moving beyond broken

By Marc Davison | March 31st, 2009 | 9 Comments Categories: Agents, Brokers, Change, Consumers, Leadership, Real Estate Articles

I spent three days in Scottsdale last week where I participated in several sessions at Leading Real Estate Companies of the World’s Future Tense 2009 conference.  Amid the golden Arizona sunshine and within the Westin Kierland, one distinct sentiment echoed throughout:
The current brokerage model is broken.
Throughout the day it danced around the panels and through [...]

Replaced

By Marc Davison | March 15th, 2009 | 16 Comments Categories: Agents, Branding, Change, Ideas, Marketing, Zen, real estate technology

Nicole sat across the dinner table from us Friday night. She was not her usual positive self. Something happened. I decided to pry. Replaced A former actress, Nicole followed her true calling behind the camera. She did film. Music videos….

Show me the market!

By Brian Boero | February 17th, 2009 | 13 Comments Categories: Agents, Brokers, MLS, Real estate search, Redfin, User experience

You may have noticed I am a big advocate of putting real estate market information into the hands of consumers. During most of the boom years, buyers and sellers made life-changing decisions based on thin slices of information. A few…

No, it’s not okay

By Marc Davison | February 11th, 2009 | 28 Comments Categories: Agents, Buyers, Real Estate Shows, User experience

The late morning silence that typically pervades my home was broken by expletives emanating from my bedroom. From my study, I yelled, in a similarly frantic tone, if all was OK. My wife responded, “No, all is definitely not OK!”…

A little broker website sucess story (and desperate wake-up call for big brokers)

By Brian Boero | February 6th, 2009 | 9 Comments Categories: Agents, Brokers, Change

We’ve received a ton of great feedback on the “Top Ten Real Estate Brokerage Websites in America” report we published with Real Trends back in October. Brokers big and small have come out of the woodwork to share their stories…