By This is not a picture of a yard sign from the 1980’s. I wish it was. It’s actually the sign I’ve been staring at for months as I drive drive down my block. The mere thought of it now makes me crazy.
Sometimes I feel compelled to knock on my neighbor’s door, introduce myself and suggest [...]
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Archive for the ‘Advertising’ Category
The Susquehanna Real Estate Company
Lots of big news yesterday
By Brian Boero | February 5th, 2009 | 2 Comments
Categories: Advertising, New business models, Transaction Management, Trulia, real estate technology
It’s been an eventful 36 hours in the world of technology and real estate. In case you missed it: Google launched Latitude, a service that lets users identify their location, and that of their friends, on a mobile phone. We’ve…
Google bails on newpapers
Yesterday, Google announced it is killing off its print ad program with newspapers. To quote: While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not…
Crumbs from real estate’s table
Humanitarian and U2 front man Bono can now add “columnist” to his list of accomplishments. He published his first op-ed piece in the New York Times this past weekend. Considering his access to the world from places unattainable to most…
The mark of a successful campaign
I often harp on how oblivious real estate ads are to the needs of consumers. I often comment on how silly real estate ad copy tends to be - often written like a note to oneself rather than an articulation…
Brand management is Job One
Take a look at this postcard I got in the mail today: Better Internet than I already have. Plus cable. For less money. What a rock-solid offer! Great call to action! But I’d never take them up on it. Ever….
Scent of a broker
When was the last time you flattened a glob of Silly Putty across a Beetle Bailey comic? Or ran a wad of Play-Doh through the plastic spaghetti maker? Or ripped open a brand new pack of Topps baseball cards? You…
For brokers, a fork in the road
Trulia announced the launch of an ad network today, a collection of sites on which real estate brokers and others interested in reaching home buyers can place targeted advertising. It’s a first, and an overdue one at that. Last week,…
“Trading Places” with Coldwell and Banker
Joel over at FOREM issued his take this. I read it. I agreed. I wanted to disagree. Because Coldwell Banker has stood out among big real estate brands lately for its excellent website and willingness to break away from convention….
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From Carchemish to Ur
I wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other things.
Today is June 9th, 2009. While driving to get coffee this morning, my wife informed me that the homeowners (sellers) have moved out. The [...]