Comments on: Splash: the key to better real estate branding http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html Turn On Mon, 06 Sep 2010 20:22:31 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: David Losh http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-9083 David Losh Thu, 04 Mar 2010 03:23:28 +0000 http://www.1000wattconsulting.com/?p=3966#comment-9083 Funny post and comments. That Soveirn logo is for another company, oh yeah, it's a movie production company, I don't remember the name. That web site is a joke, but Splash has it all going on. Funny post and comments.

That Soveirn logo is for another company, oh yeah, it’s a movie production company, I don’t remember the name.

That web site is a joke, but Splash has it all going on.

]]> By: Real Estate Roundup - Week 7 http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8635 Real Estate Roundup - Week 7 Sun, 14 Feb 2010 20:05:21 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8635 [...] Splash: the key to better real estate branding by Marc Davison at 1000Watt Consulting [...] [...] Splash: the key to better real estate branding by Marc Davison at 1000Watt Consulting [...]

]]> By: Darryl Izakowitz http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8573 Darryl Izakowitz Thu, 11 Feb 2010 22:13:57 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8573 Jim, I'll tell you what...if Sovereign Title was in California, I would give them a chance at my business. Those girls carry an heir of confidence, humor, and charm without bordering on cocky. "We are the owners of Sovereign Title & Escrow. We are also the staff and the cleaning crew. Because Sovereign Title is our business, we care more about making sure even the smallest details are right." I think this is pure genius! And this is exactly what this industry is dying for... Jim,

I’ll tell you what…if Sovereign Title was in California, I would give them a chance at my business. Those girls carry an heir of confidence, humor, and charm without bordering on cocky.

“We are the owners of Sovereign Title & Escrow. We are also the staff and the cleaning crew. Because Sovereign Title is our business, we care more about making sure even the smallest details are right.”

I think this is pure genius! And this is exactly what this industry is dying for…

]]> By: Jim http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8569 Jim Thu, 11 Feb 2010 18:25:26 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8569 You must check out this site - http://www.sovereigntitle-escrow.com/ CLASSIC!! You must check out this site – http://www.sovereigntitle-escrow.com/

CLASSIC!!

]]> By: Tom Flanagan http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8568 Tom Flanagan Thu, 11 Feb 2010 18:03:37 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8568 Marc - You nailed "Emotional Branding".Fantastic article, I couldn't agree more! Marc – You nailed “Emotional Branding”.Fantastic article, I couldn’t agree more!

]]> By: JIm Whatley http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8551 JIm Whatley Thu, 11 Feb 2010 02:09:36 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8551 I understand. Everything comes and goes. Look at the rage Boston Market was in the early 90's. Who then if I'm a small guy do I differentiate myself against the big name guys with out calling them out like Mohammad Ali Did. When most buyers or sellers can't tell the difference between some Realtor that will just stick a sign in the yard and hope lightning strikes and it sells, or the guy that takes 50 or so pictures, makes a web page for the house uses all the web as a billboard. Does a market analysis to price correctly knows what the absorption rate is for not just that town up that price and neighborhood. How Do I pimp my self as the next guy who can float like a butterfly and sting like a bee. I have seen video clip I'm not a lead. Well I'm not a realtor I'm a real estate marketer. People do not want a realtor the ether want to buy a home or sell a home but realize the need help. The problem is that most do not know how to choose a competent Realtor. The should ask show me market analysis, a marketing plan, and what benefit do you bring to the transaction? I understand. Everything comes and goes. Look at the rage Boston Market was in the early 90′s. Who then if I’m a small guy do I differentiate myself against the big name guys with out calling them out like Mohammad Ali Did.

When most buyers or sellers can’t tell the difference between some Realtor that will just stick a sign in the yard and hope lightning strikes and it sells, or the guy that takes 50 or so pictures, makes a web page for the house uses all the web as a billboard. Does a market analysis to price correctly knows what the absorption rate is for not just that town up that price and neighborhood. How Do I pimp my self as the next guy who can float like a butterfly and sting like a bee.

I have seen video clip I’m not a lead. Well I’m not a realtor I’m a real estate marketer. People do not want a realtor the ether want to buy a home or sell a home but realize the need help. The problem is that most do not know how to choose a competent Realtor. The should ask show me market analysis, a marketing plan, and what benefit do you bring to the transaction?

]]> By: Sano Stante http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8550 Sano Stante Thu, 11 Feb 2010 02:00:56 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8550 Marc, Spot on! It's those things you see without your eyes and feel without your fingers that give folks a sense of who you really are. In the old days we learned to do it face to face. Now we must learn to do it on another medium and through another interface. It's just about staying real, and learning to communicate properly with new tools. You are the your brand after all. Keep up the great posts. Marc,
Spot on! It’s those things you see without your eyes and feel without your fingers that give folks a sense of who you really are. In the old days we learned to do it face to face. Now we must learn to do it on another medium and through another interface. It’s just about staying real, and learning to communicate properly with new tools. You are the your brand after all.
Keep up the great posts.

]]> By: Marc Davison http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8548 Marc Davison Thu, 11 Feb 2010 01:30:36 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8548 @ Melissa, Great points. "Good to the last drop" did, for a time, become synonymous with Maxwell House and led sales for the company years. But the day Starbucks entered the market and delivered a completely different level of coffee that was connected to a really cool experience, two things happened: 1. The public eventually abandoned the product because a tag line is a very weak thread when trying to sew loyalty and 2. As a result of a deep experience with the company (the Italian cafe experience) the public began to believe their product was better. This is the mistake real estate firms make in CT and all over. They don't think long term. Even if every one in CT believes your colleagues have the best site on the internet, that belief will last right up until a new site launches that really is great and doesn't need a tag line to prove it. @Jim - Sometimes, if it's true, it's best to remain understated. @ Melissa,

Great points. “Good to the last drop” did, for a time, become synonymous with Maxwell House and led sales for the company years. But the day Starbucks entered the market and delivered a completely different level of coffee that was connected to a really cool experience, two things happened:

1. The public eventually abandoned the product because a tag line is a very weak thread when trying to sew loyalty and
2. As a result of a deep experience with the company (the Italian cafe experience) the public began to believe their product was better.

This is the mistake real estate firms make in CT and all over. They don’t think long term. Even if every one in CT believes your colleagues have the best site on the internet, that belief will last right up until a new site launches that really is great and doesn’t need a tag line to prove it.

@Jim – Sometimes, if it’s true, it’s best to remain understated.

]]> By: JIm Whatley http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8547 JIm Whatley Thu, 11 Feb 2010 01:14:47 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8547 I come from a food service back ground. I used to tell everyone who would help me serve our customers we are not here to say NO. We are here to make an enjoyable event/meeting/what ever. When I get a new customer I do not want them to think of another Broker. I got a call from a friend I sold a house to last year. She was having a party and need some coolers for the food. I didn't have any but I got her two with ice. I brought gumbo back to whom I borrowed the cooler from. There is always a win-win-win. It not a tagline if it's true As the ghost busters said, who you going to call? I come from a food service back ground. I used to tell everyone who would help me serve our customers we are not here to say NO. We are here to make an enjoyable event/meeting/what ever.

When I get a new customer I do not want them to think of another Broker. I got a call from a friend I sold a house to last year. She was having a party and need some coolers for the food. I didn’t have any but I got her two with ice. I brought gumbo back to whom I borrowed the cooler from. There is always a win-win-win.

It not a tagline if it’s true

As the ghost busters said, who you going to call?

]]> By: Melissa Riley http://www.1000wattconsulting.com/blog/2010/02/splash-the-key-to-better-real-estate-branding.html/comment-page-1#comment-8546 Melissa Riley Thu, 11 Feb 2010 00:59:08 +0000 http://www.1000wattconsulting.com/?p=3966#comment-8546 Marc, Irrelevant tag lines and unsubstantiated claims are common place in real estate. We battle this in Connecticut every day. It’s old school marketing to push bold statements on buyers and sellers. Unfortunately, in many cases, if the claim is repeated over and over again, agents and consumers begin believing it. Many companies and agents haphazardly choose a tag line and logo, thinking it represents their brand. In most cases, the tag line is simply not consistent with reality (of the service they provide their clients.) The vision of our company, Pru CT Realty, is “to be the best service provider in CT”. Every standard of practice and core value supports that goal. Everyone in our company (Staff, Managers and Agents) are held accountable to the client satisfaction rating. In-depth surveys are sent out twice during the real estate process with our clients. If the client gives any negative feedback, the survey goes down the chain to the agents (for a response) and back up to the owner of our company. Peter Helie picks up the phone to discuss the feedback with the client to try to solve the problem. We still strongly believe that they determine our brand. Even being the “quiet company” in Connecticut, we consistently close more volume and units than any of our competitors. And, we run between 97%-99% on service satisfaction ratings from “good to excellent”. Thanks for the post. It is excellent and hits to the core of the problem. Would love to see more from you on this. Marc,
Irrelevant tag lines and unsubstantiated claims are common place in real estate. We battle this in Connecticut every day. It’s old school marketing to push bold statements on buyers and sellers. Unfortunately, in many cases, if the claim is repeated over and over again, agents and consumers begin believing it. Many companies and agents haphazardly choose a tag line and logo, thinking it represents their brand. In most cases, the tag line is simply not consistent with reality (of the service they provide their clients.)
The vision of our company, Pru CT Realty, is “to be the best service provider in CT”. Every standard of practice and core value supports that goal. Everyone in our company (Staff, Managers and Agents) are held accountable to the client satisfaction rating. In-depth surveys are sent out twice during the real estate process with our clients. If the client gives any negative feedback, the survey goes down the chain to the agents (for a response) and back up to the owner of our company. Peter Helie picks up the phone to discuss the feedback with the client to try to solve the problem. We still strongly believe that they determine our brand. Even being the “quiet company” in Connecticut, we consistently close more volume and units than any of our competitors. And, we run between 97%-99% on service satisfaction ratings from “good to excellent”.
Thanks for the post. It is excellent and hits to the core of the problem. Would love to see more from you on this.

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