1000watt blog

Archive for December, 2009

Season’s Readings – 10 jolts from 2009 to jump start your 2010

By Joel Burslem | December 23rd, 2009
Tags: , , | Filed in: Marketing 5 Comments

We have a lot to be grateful for this year.


Google in talks to buy Yelp; is real estate asleep at the switch?

By Brian Boero | December 18th, 2009
Tags: , , | Filed in: Technology 13 Comments

[Note: Yesterday - 3 days after this was posted - Techcrunch is reporting that the near certain deal, which was covered as pretty much done even in mainstream media, is now off. At the same time, rumors are surfacing that Google is going to by Trulia. Time will tell.] This is getting interesting. Multiple sources [...]


Must Reads

Brokerage from the ashes

By Marc Davison | December 17th, 2009
Tags: , , | Filed in: Brokerage 10 Comments

1 Weeks prior to the roll out of his company’s new website, Mike and I spoke about a launch campaign. A plan was prepared keyed to the eyes and ears we needed to reach – those of Mike’s agents internally, competing agents externally and, of course, the public.


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The Canonical List of Real Estate Apps

By Joel Burslem | December 16th, 2009
Tags: , , , , | Filed in: Must Reads, Technology 9 Comments

I’ve had mobile on the mind for quite some time now. Maybe it’s because I can’t stop playing with my iPhone. But I don’t think alone. Like many others I suspect, my phone has become the focal point for many of my online activities.


Zillow starts charging for listings

By Joel Burslem | December 14th, 2009
Tags: , , | Filed in: Technology 21 Comments

Starting tomorrow Zillow will be charging for all manual listing uploads to their site. This, as they also add rental properties to their site as well (here’s looking at you Apartments.com, you’re next in the crosshairs).


Chicken soup for the social soul

By Marc Davison | December 11th, 2009
Tags: , , | Filed in: Marketing, Must Reads 237 Comments

I’m no Abe Lincoln. I don’t posses his self-assurance. Or his legendary judgment. But he taught me the importance of holding two opposing thoughts in my head at the same time – something I was called upon to do this week. On Monday, I had strong set of beliefs about social media. Today they are [...]


Joel Burslem joins 1000watt Consulting

By Brian Boero | December 9th, 2009
Tags: | Filed in: Marketing 32 Comments

I have the emotional range of an ATM. I don’t get excited often. Marc, on the other hand, is an artist, so he’s always jumping with some new enthusiasm. We make that work somehow. Today, though, we’re both on the same wavelength: super-stoked. Joel Burslem has joined our firm. That is a big deal for [...]


ZipRealty (almost) creates a handheld lead machine with iPhone app

By Brian Boero | December 7th, 2009
Tags: , | Filed in: Brokerage 6 Comments

ZipRealty never bought into the Web 2.0 free-for-all. By taking the VOW route, the company has steadfastly required registration to view properties and (gasp!) assigns those who register to a ZipRealty agent. This rather businesslike approach to search has been extended to the handset with the release of the ZipRealty iPhone app (warning: iTunes link). [...]


“Productizing” the Realtor mind

By Brian Boero | December 2nd, 2009
Tags: , , , , | Filed in: Technology 16 Comments

One of most interesting (if misguided) things about the RPR project is the drive to create an online property valuation “Gold Standard.” The RPR team intends to do this by layering Realtors’ street-level assessments of value on top of the algorithmic magic that can be worked with mounds of raw property data. They’re calling it [...]