1000watt blog

Archive for November, 2009

Let us proclaim the mystery of brand

By Brian Boero | November 29th, 2009
Tags: , , | Categories: Marketing 6 Comments
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The Monsignor’s head would turn towards me almost imperceptibly.
Up from my kneeler, I would unhook the censer from its stand and place a purple cone of incense among the embers in its well. Plumes carrying age-old mysteries curled upward.


Google makes yet another big move into real estate territory

By Brian Boero | November 20th, 2009
Tags: | Categories: Technology 29 Comments
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Forget the RPR. If you’re interested in the future of real estate, you need to be watching Google closely these days.
A couple weeks ago we noted the company’s move to include a real estate overlay on Google Maps, which put listings smack-dab in front of millions of Google users who likely had no idea the [...]


Must Reads

With it. Get it. On it. Big time.

By Marc Davison | November 19th, 2009
Tags: , | Categories: Brokerage 13 Comments
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Friday

The NAR show. I could have spent the entire week there. And immersed myself in the chatter and prophetic waxing laced with controversy about real estate’s hottest acronyms. I didn’t. I flew in for the day, enjoyed a bunch of clients and friends, and then left.
There were other things, more pressing things [...]


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Things you may have missed while contemplating the RPR

By Brian Boero | November 13th, 2009
Tags: , , , , | Categories: Technology 7 Comments
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God, I love that acronym. “Reaper.” There’s so much fun to be had there.
Anyway, a few non-RPR items popped up in the past six days that are worth noting.
Here’s what caught my eye:
Redfin raises another $10 million


RPR Madness! NAR unleashes national property database with Cyberhomes

By Brian Boero | November 7th, 2009
Tags: , , | Categories: Must Reads 75 Comments
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[What follows is my somewhat stream of consciousness take on today's events. This post is a beast. Interested in your thoughts. And please point out where you think I've missed the mark. More will follow.]
The NAR has taken over certain technology assets of Cyberhomes from LPS (formerly known as FNRES) in order to bring its RPR [...]


Better Homes and Gardens takes real estate iPhone Apps beyond listings

By Brian Boero | November 5th, 2009
Tags: , | Categories: Technology 10 Comments
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Better Homes & Gardens Real Estate [Disclosure: They are a 1000watt Consulting client] released an iPhone app yesterday.
The brand, which is just over a year old, has a strong lifestyle vibe. From their perspective, real estate is more about living a life in a great place than simply buying or selling a house.
This app reflects that [...]


Something big coming in online real estate?

By Brian Boero | November 4th, 2009
Tags: | Categories: Uncategorized 15 Comments
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I am hearing weird noises in the online real estate atmosphere. They are on a frequency few can register, and still fewer will acknowledge.
A big deal is coming.
The outlines must remain blurry at this point. But here are a few things to ponder:

The NAR EXPO is a week away.

The RPR (formerly and variously referred to [...]


Turn off the Real Estate Muzak and demand perfection

By Marc Davison | November 3rd, 2009
Tags: , | Categories: Brokerage 24 Comments
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After two years of writing, I finally realize what’s missing from the ideal real estate brokerage I have been trying to document.
It was revealed to me Sunday night while in the theatre watching the Michael Jackson documentary This is it.
Throughout, what came across the screen was a man on an endless pursuit of perfection.


Further to my post about real estate needing to take its time with mobile …

By Brian Boero | November 2nd, 2009
Tags: , , | Categories: Technology 3 Comments
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Stumbled across this in the App Store this afternoon. Only thing missing is the dog!