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	<title>Comments on: Estately announces profitability, raises interesting questions</title>
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	<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html</link>
	<description>Turn On</description>
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		<title>By: Kevin Lisota</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-6862</link>
		<dc:creator>Kevin Lisota</dc:creator>
		<pubDate>Mon, 14 Dec 2009 17:48:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-6862</guid>
		<description>Estately and similar companies are a huge &quot;black-eye&quot; for traditional brokerages. To hang your license with traditional brokerages, you pay a fat desk fee, commission splits and transaction fees. In return, you get a brand-name and lackluster websites that deliver no meaninful customer leads. Agents at these companies turn to websites like Estately to obtain meaninful leads and are willing to pay for that privelege.&lt;br&gt;&lt;br&gt;See the problem here? Large brokerages are asleep at the wheel. By failing to deliver compelling real estate search websites and the leads they generate, they risk losing the very thing that keeps them in business - their agents and the fees they generate for the brokerage.</description>
		<content:encoded><![CDATA[<p>Estately and similar companies are a huge &#8220;black-eye&#8221; for traditional brokerages. To hang your license with traditional brokerages, you pay a fat desk fee, commission splits and transaction fees. In return, you get a brand-name and lackluster websites that deliver no meaninful customer leads. Agents at these companies turn to websites like Estately to obtain meaninful leads and are willing to pay for that privelege.</p>
<p>See the problem here? Large brokerages are asleep at the wheel. By failing to deliver compelling real estate search websites and the leads they generate, they risk losing the very thing that keeps them in business &#8211; their agents and the fees they generate for the brokerage.</p>
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		<title>By: Utility Customer Experience Management on Environmental Expert &#124; Management Business Wisdom</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5910</link>
		<dc:creator>Utility Customer Experience Management on Environmental Expert &#124; Management Business Wisdom</dc:creator>
		<pubDate>Wed, 28 Oct 2009 11:37:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5910</guid>
		<description>[...] Estately announces profitability, raises interesting questions &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Estately announces profitability, raises interesting questions &#8230; [...]</p>
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		<title>By: Glenn Kelman</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5904</link>
		<dc:creator>Glenn Kelman</dc:creator>
		<pubDate>Tue, 27 Oct 2009 19:53:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5904</guid>
		<description>Redfin controls the quality of its own agents and our partners in much the same way, by interviewing every agent in person, surveying all their clients, publishing those survey results to the agent&#039;s public profile on the web. I haven&#039;t visited Estately&#039;s site recently and don&#039;t know their business but I believe they take a different approach.

Congrats to Estately on its profits all the same, even if we are a little different.</description>
		<content:encoded><![CDATA[<p>Redfin controls the quality of its own agents and our partners in much the same way, by interviewing every agent in person, surveying all their clients, publishing those survey results to the agent&#8217;s public profile on the web. I haven&#8217;t visited Estately&#8217;s site recently and don&#8217;t know their business but I believe they take a different approach.</p>
<p>Congrats to Estately on its profits all the same, even if we are a little different.</p>
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		<title>By: Real Estate Roundup - Week 43</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5898</link>
		<dc:creator>Real Estate Roundup - Week 43</dc:creator>
		<pubDate>Mon, 26 Oct 2009 04:17:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5898</guid>
		<description>[...] Estately announces profitability, raises interesting questions by Brian Boero at 1000Watt Consulting [...]</description>
		<content:encoded><![CDATA[<p>[...] Estately announces profitability, raises interesting questions by Brian Boero at 1000Watt Consulting [...]</p>
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		<title>By: Tyler Wood</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5897</link>
		<dc:creator>Tyler Wood</dc:creator>
		<pubDate>Sun, 25 Oct 2009 20:16:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5897</guid>
		<description>Congrats to them.  

I signed up to be a referral agent thru Estately about a year or so ago, zero buyers or sellers in my area so far.  Our office website is much more productive at this point</description>
		<content:encoded><![CDATA[<p>Congrats to them.  </p>
<p>I signed up to be a referral agent thru Estately about a year or so ago, zero buyers or sellers in my area so far.  Our office website is much more productive at this point</p>
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		<title>By: Adwords Tips for the profitability of PPC???? Part 1 &#124; Real Money Reports</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5893</link>
		<dc:creator>Adwords Tips for the profitability of PPC???? Part 1 &#124; Real Money Reports</dc:creator>
		<pubDate>Sat, 24 Oct 2009 07:00:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5893</guid>
		<description>[...] Estately announces profitability, raises interesting questions &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Estately announces profitability, raises interesting questions &#8230; [...]</p>
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		<title>By: Keahi Pelayo</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5892</link>
		<dc:creator>Keahi Pelayo</dc:creator>
		<pubDate>Sat, 24 Oct 2009 00:23:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5892</guid>
		<description>I will check out Estately, until now I had no idea it existed.
Aloha,
Keahi</description>
		<content:encoded><![CDATA[<p>I will check out Estately, until now I had no idea it existed.<br />
Aloha,<br />
Keahi</p>
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		<title>By: Brian Boero</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5890</link>
		<dc:creator>Brian Boero</dc:creator>
		<pubDate>Fri, 23 Oct 2009 16:33:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5890</guid>
		<description>Guy, thanks for pointing out the broken link. It has been fixed.</description>
		<content:encoded><![CDATA[<p>Guy, thanks for pointing out the broken link. It has been fixed.</p>
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		<title>By: Guy Wolcott</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5889</link>
		<dc:creator>Guy Wolcott</dc:creator>
		<pubDate>Fri, 23 Oct 2009 16:26:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5889</guid>
		<description>Congratulations to Galen and Estately. They&#039;ve built a nice site and I&#039;m glad to hear it is paying off for them.

Brian, thanks for including us in your overview of the market (though one demerit for the broken link :). Just as you say, we offer good agents what most of their brokers do not--a stream of quality &quot;Internet&quot; customers without keeping so much of the commission that it is financially unattractive for the agent.

Most brokers want to keep as much of the commission on these customers as possible--they found them, right? As a result, they can&#039;t get their good/experienced agents to work with these &quot;leads&quot;. They get handed to newer/worser agents willing to make a much smaller cut.

Sawbuck (and I assume Estately) enables Internet buyers to connect with good, vetted agents; and offers those agents a steady stream of good, vetted buyers. Win-win. Most &quot;traditional&quot; brokers just aren&#039;t doing this.</description>
		<content:encoded><![CDATA[<p>Congratulations to Galen and Estately. They&#8217;ve built a nice site and I&#8217;m glad to hear it is paying off for them.</p>
<p>Brian, thanks for including us in your overview of the market (though one demerit for the broken link <img src='http://www.1000wattconsulting.com/wp/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . Just as you say, we offer good agents what most of their brokers do not&#8211;a stream of quality &#8220;Internet&#8221; customers without keeping so much of the commission that it is financially unattractive for the agent.</p>
<p>Most brokers want to keep as much of the commission on these customers as possible&#8211;they found them, right? As a result, they can&#8217;t get their good/experienced agents to work with these &#8220;leads&#8221;. They get handed to newer/worser agents willing to make a much smaller cut.</p>
<p>Sawbuck (and I assume Estately) enables Internet buyers to connect with good, vetted agents; and offers those agents a steady stream of good, vetted buyers. Win-win. Most &#8220;traditional&#8221; brokers just aren&#8217;t doing this.</p>
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		<title>By: Susie Blackmon</title>
		<link>http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html/comment-page-1#comment-5888</link>
		<dc:creator>Susie Blackmon</dc:creator>
		<pubDate>Fri, 23 Oct 2009 08:34:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.1000wattconsulting.com/?p=3080#comment-5888</guid>
		<description>Woo hoo. YAY Kevin!!</description>
		<content:encoded><![CDATA[<p>Woo hoo. YAY Kevin!!</p>
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