Google announced a big real estate move about two hours ago: listings can now be viewed on any Google Map by clicking on the “More” button, a position heretofore reserved for photos, transit information and other overlays. Here’s what it looks like:
Archive for October, 2009
Brokers: Take your time with mobile
Yesterday, a big brokerage company had us take a look at their iPhone app. Our feedback: “This is really bad – how could you release this?” The answer: “We just wanted to get something out there on the iPhone.”
Must Reads
Estately announces profitability, raises interesting questions
Galen Ward, co-founder and CEO of Estately, just emailed me to say his company had a profitable third quarter. We’ll see where this heads, but it’s clear the company is doing enough business to run a great Website and support a small staff. I am glad they’re making a go of it. Galen offers details [...]
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Real estate disintermediation revisited
Disintermediation. Remember that? Back in the late nineties, it’s what everyone was talking about: “the middleman” – Realtors – being taken out by technology. To some, this notion now seems as quaint as its millennial counterpart, the Y2K Crisis. For while putting listings on the Web did change consumer behavior, it did not cut close [...]
Like Moses from the mountaintop, make manifest your values
When was the last time you stole something? Or harmed someone? Perhaps, from time to time, you’ve considered these things. But you refrain.
FrontDoor.com picks up openhouse.com from Realogy. Everybody wins.
There’s news today that Frontdoor.com, the real estate Website powered by Scripps Networks Digital (of HGTV and Food Network fame) has acquired openhouse.com from Realogy. Scripps controls the domain and, more importantly, has completely refashioned the site to fit within the larger FrontDoor.com experience. This is a winner for everyone: Realogy unloads a property to [...]
It’s 2009, brokers. Do you know where your marketing director is?
I met Roy yesterday for the first time. He is a mild-mannered kid from California. And he single-handedly runs the marketing department for one of the most innovative brokerages we’ve run across. Roy doesn’t spend his days paginating newspaper ads, writing About Me copy for agent websites or Tweeting about his lunch.
How to stay out of social media Bizarro World
First, take a hit off this (start at 1:50): Then – quickly – absorb about thirty seconds of this: Now imagine that it is Andy Williams and Steve Austin that are fighting, on a pastel-hued sound stage, with Sasquatch prancing about in a skirt. That, my friends, is the sort of bizarro world you must [...]
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