I have no doubt this video will stir your emotions.
You will be shocked by the possible and blatant transgression of copyright violation displayed by the makers of this video who may not have obtained permission to create derivative work or the license required to synchronize their composition to video.
You will shudder at the realization that a member of an industry so consumed with protecting its own copyrighted content could so casually transgress others.
You will be taken by the flippant approach to making a spoof video about real estate dreams during a time when nightmares prevail across Elm Street, USA.
As a marketer, I’m gripped by the things that continually suspend me into a coma. Namely: the platitude-filled world of real estate marketing replete with the happy go lucky disregard for conventional wisdom offered by whirling, twirling dream-maker agents. In my opinion, this so completely misses the mark given the serious nature of the most important transaction of our lives.
On what level can this be considered good, creative marketing?
Picture a team of surgeons prancing across the linoleum floor of an operating room, chanting about lymphoma and the testing, cutting, and suturing they do as they harmonize a chorus about granting the dreams of a cure through that medical nightmare.
Apple and oranges? Not to me.
I understand this video was not meant to be more than some lighthearted self promotion. But if that’s the intent, why settle for something that jeopardizes self respect, alienates an audience and rips off a group of songwriters in the process?
Of course that wasn’t their intention. But often, good intentions go south when they aren’t thought through. And this brings me to what I think about all day. The critical aspects of brand management, positioning and the marketing that must take place before you ever release anything to the public.
As I’ve stated in the past, good marketing, might have prevented this. It could have assisted the makers of the video in better understanding their value proposition. And helped them gain a better awareness of their audience, their needs and desires. It could have helped focus them on where the triggers are that would excite their audience, or possibly even fatigue them. Or infuriate them.
But a good campaign does not begin and end there.
With that information in tow, had they possessed some iota of brand standards, they would have held the results of their marketing up against those standards to best determine if their ideas are even sound and consistent with who they are and what their audience believes they are.
And then the hardest part of all: Not casting everything they learn aside in favor of whimsical fancy. Which is what I believe occurred here. They got so caught up in their own internal need to showcase their creativity they not only ran their brand off the road, they ran the risk of facing off with ASCAP’s S.W.A.T. team of lawyers seeking damages.
Marketing is your best friend.
It prevents you from looking foolish. It gets you closer to crafting that perfect message. Perfect advertisement. Perfect campaign.
Had they researched their audience, they might have learned how deeply mired in fear and confusion the American consumer is regarding real estate along with the rampant distrust consumers have regarding its practitioners.
It might have helped them rethink how they should present themselves to that audience.
Had they performed a simple gut check, they might have considered the specific dreams people have and the sheer delusion of pretending they can make the most pressing ones come true.
Had they assembled a little focus group, someone might have suggested that stuffing a stack of flyers into a Lucite box instead of affixing a sign rider with a URL where that home can be viewed online, does little to offer sellers any vestige of hope that they are the marketing dream team they claim to be.
Had they taken an objective listen to the lyrics, they might have heard the narcissistic undertones of doing everything their way. Besides, haven’t we all gotten the missive about how we ought to put the consumer first?
Perchance to dream
I’m not saying there are no dreams to be had in real estate.
I myself perchance to have a few.
Can these agents make these come true?
I dream the value of my investment properties will one day climb back up to what I paid for them.
I dream that one day, every agent will stop pretending to know what the market will be like in the future. Mine certainly had no idea back in 2005. But you never would have known that from listening to her. And I foolishly bought into her bravado.
I dream of the day when real estate reaches real transparency. Revealing a total lack of marketing savvy on a YouTube video is not the sort of transparency I’m envisioning.
I dream that the real estate industry stops treating this thing as game and start taking everything seriously. It might help raise it up (at least) a few notches in respectability.
I dream that there were more agents like you.
Sacrificing the few for the good of the many
Realtors are not gods. They are not genies. The fact that some claim supernatural abilities is part of an exhausted marketing paradigm that should be blasted to smithereens.
These days, the consumer is dealing with seriously pressing realities, needs, issues, concerns and fears.
And of course desires too. Like getting approved for a mortgage. Or finding an agent who is truly trustworthy.
If you have your clients back, can solve their problems, provide balanced advice and bring them closer to the promises you make, don’t hesitate and make that great video. But consider taking a different approach. Instead of playing the role of Court Jester, consider:
- Listing the concerns you know haunt the consumer
- List the things you’ve discovered they desire & recite them to the viewer
- Explain what you’d do to assuage those concerns and come through in the clutch
- Illustrate the tools you use and/or methods you employ
- Place guarantees on the promises you make
- Conduct yourself with an air of humility. And a demeanor that drips with professional acumen.
And then run it through enough people to make sure it’s dead on target.
The folks that made this video might be great agents. But you would never know it from this video. And what you can tell about them, are arguably nowhere in the vicinity of what their intended audience might be looking for. So in the end, what did this campaign accomplish?
Well, it became a sore topic on a blog and the focus of everything I believe is wrong in real estate marketing.
I’d like to see our industry do better than this.
- Davison
Twitter: @1000wattmarc
Postscript: There is a common practice to assume articles like this are written to make fun of people or invite and flurry of disparaging comments about the industry. That is not the intention here at all.
I deliberated on posting this for days questioning my values, my intentions, my brand ideals. In the end, by exposing the video and the people who made it, I realize I have sacrificed them for the good of the many in real estate who are not attending to their marketing, their advertising, their self image and self promotion – and thus their brand in the best way possible. This is consistent with what we are about. Constructive criticism for the sake of ascending us all to a higher place.
If there is any tinge of angst in this post, as the owner of a music publishing company, and someone who has worked in the music business for 20 years managing talent, I am genuinely sensitive to copyright violation. When the perpetrator of that violation is a Realtor sworn to uphold ethics, the damage this does to the entire industry is considerable. As a member of this industry, I take that seriously. We are all only as good as our weakest link.
I have no reason to believe the subjects in this video are anything but good people who acted out of innocence (ignorance) rather than maliciousness. I know, that’s no excuse. But if I can encourage a more positive approach to the comments that might include a focus on ideas, opinions and advice that could keep agents from making mistakes like this and create a list of tips on how to create a better campaign, this all of this will have been worth it.
Thanks.
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Marc,
I came across this video on YouTube some time ago and could not believe my eyes and ears. I thought about posting it on my blog in the “What you don’t want in a Realtor” category, but ultimately passed.
My hope is that your post gets lots of attention and maybe prevents more than a few to stop this type of marketing- bringing us all (REALTORS) down a couple more notches in the eyes of the general public.
It amuses me to see so much hype and “buy now, before it’s too late” or before the first time home buyer credit expires.
We need to market and act responsively as professionals – none of us has a crystal ball to know what the future has in store, but real estate can be an effective wealth investment for those with the time and situation to make the long haul.
Thanks for doing your part in making us take a good look at our actions and the importance of BRAND – be it Company or Agent.
Interesting.
I am sure there are some people or consumers who would like the video, and may think it is cute. But not the consumer of today or the future. Guess it depends on who your target consumer is?
Either way, we should all be asking that question.
It’s a clever little video and no doubt the two agents are probably fine people and a lot of fun to be around.
Unfortunately, that and 60 clock hours will get you a real estate license in many areas.
No matter how competent these two agents are,they didn’t communicate that effectively to me with the video.
As a real estate broker, my ideas of what the public wants are sometimes skewed by my experience in real estate. My experience tells me that a smart consumer should want a thoroughly competent professional in any market, and especially now.
I’m just not yet convinced that is what the consumer is really looking for at this point. Many consumers still choose their agent for reasons just as foolish as this video.
I’m glad you posted this blog, it’s got me thinking about some of my own marketing and how I can better point it to the right audience online.
After listening to your Twitter conversations about your agonizingly difficult decision to post your commentary about this video, I applaud your final decsion to move forward without any censorship. This reinforces the need for every broker/owner/manager to focus on risk management training for all of their agents without delay. Frances Flynn Thorsen just published “Real Estate Social Media Policies” which is a great resource for a broker to create their own risk management policy for today’s world. And a little common sense about copyright laws wouldn’t hurt either!
Brett, So sad, but so true….
“I’m just not yet convinced that is what the consumer is really looking for at this point. Many consumers still choose their agent for reasons just as foolish as this video.”
Tyler, perhaps the target consumer is a L&S fan?
Sadly, about half of my current sales force would think this clip was an ingenious use of video for personal promotion. I’ve even had one agent tell me that “cheesiness” is what distinguishes her from other Realtors in the marketplace. *sigh*
Thanks for the post – I’m sure it’s uncomfortable for some, but something the industry needs to hear. Sometimes I think that agents don’t know any better because there’s so much bad out there and so few good examples of truely effective personal promotion. So I’m going about finding some good examples to share with my team. Have any suggestions?
Christine,
Perhaps the time to clean up your sales force a bit?
Marc-
Thank you for this well-considered and very articulate post on several serious topics. There has long been a need (and maybe there always will be) for more professionalism in real estate. Still, I guess it takes all kinds. There is perhaps a subset of consumers who will be drawn to these practitioners for exactly the same reasons you find them repulsive.
My favorite nugget: conduct yourself with an air of humility and adopt a demeanor that drips with professional acumen. Brilliant!
@Christine. Wow. Considering all the great video being created by brands and posted on Vimeo or YouTube I am blown away that might find this ingenious. The bar is indeed quite low in real estate which for me means, it would be significantly easy to craft something truly meaningful and blow the public away.
I’ll leave it up to the readers here to post whatever good samples they know of in real estate. But they are our there.
As for my personal tastes, the Dan Hesse videos from Sprint, are killer. One has the CEO walking the brick paved streets of Soho in NYC basically telling us that he knows what the public wants from cell carrier and he’s going to try to do his best to make that happen. He even offers the viewer something to grab a hold of. A benefit if you will.
He’s not skipping around. No hopping about. He’s not glowing from his own self importance. He’s talking to us. Man to man. CEO to customer. Person to person.
Yeah, maybe he’s full of crap. But I sense a real desire there. I want to believe he is really trying. And that desire to want to believe is what makes it a good video and a model for what I see for real estate.
http://www.youtube.com/watch?v=ni-VeMEx6pA
Marc,
I watched your Twitter stream as you struggled with this decision and I agree with Bob. You were more than diplomatic with the agents in the video, and yet did not shy a way from a critical industry conversation.
The way agents have trivialized and demeaned our own industry is astonishing. For years agents been slapping their image on everything, shouting platitudes about integrity, and provided little depth or substance. Sadly, our industry has become a joke and it’s by our own collective hand.
There ARE wonderful agents, but I can tell by the flyers left at my door filled with a display of recent closings and new listings, flyers dripping with ego – we have a long way to go.
The video is only an example of the rampant disconnect between the harsh reality of today’s consumer and the message they are receiving from their ‘local expert’.
Wow….
Couple of comments. I owned a Sotheby’s brokerage in Aspen and you may still be surprised at some of the crap my agents wanted to turn out.
My comments on this are for Christine’s benefit. It is your company and you alone are the guardian of your local brand. Protect it with passion and the market will reward you for it. Setup your own marketing guidelines and if agents don’t adhere to it, give them the 3 strikes rule.
While this video is as described by Marc, I have the same contempt for all those boiler plate basic videos put out by some of the major brands on “how to _______” which just give the basic replies in real estate, almost cliches with back ground music that disturbs rather then entertains or all those photos moving in and out posing as videos. Are those any better? I say not. Can I do better? I don’t know yet, but I’m learning about what not to do.
When Realtors stop being photographers, video production specialists, marketers, writers, speakers… Maybe when we finally delegate, the tide of contempt for this profession will end.
Artur, there is much wisdom here in what you wrote.
Marc,
Great post as usual. I’d like to share two examples that I think speak much to the points you make – and not showing the Dan Hesse video you already spoke on.
This is the commercial put out by NAR that ran during September of last year http://www.youtube.com/watch?v=ES5vzT1Rjfs
This is the commercial put out by Charles Schwab at the same time last year http://www.youtube.com/watch?v=3wg9U2YSprU
Take a look (and even view the video you have included) and ask yourself the following:
- Which one makes me feel confident in my advisor?
- Which one addresses my fears and tries to reassure me?
- Which one do I trust?
Thanks for posting this.
Matt
[...] Here is the original post: Sacrificing the few for the good o… [...]
Marc – GREAT post. Artur, your comments are insightful and spot on.
Honestly, I wanted to click off that video about three seconds into it. But I watched it all, and about all I can say is, “Oh for the love of God”.
To Christine, who said, “Sadly, about half of my current sales force would think this clip was an ingenious use of video for personal promotion. I’ve even had one agent tell me that “cheesiness” is what distinguishes her from other Realtors in the marketplace. *sigh*”
I have to ask, have to ask, why are these agents still part of your sales force? I’d tell Ms. Cheesiness and friends that it’s time to find a different broker. Until we stop hiring, and keeping, mediocrity, this kind of thing will just perpetuate. Why not let them all go?
Like Jay, I, too wanted to pause, click, delete [take your pick] this video after a few seconds. I did watch it to the end hoping it would improve. It would have been great to uncover a point or meaning in the video to which I, as a professional, could relate. Sorry, but not so much!
What immediately came to mind was that I do not think the creators of this video know about the Harris Poll. It was just distributed yesterday in our sales meeting at Intero. Harris Interactive, Inc. takes a poll to find out from the public what are the most prestigious occupations and those that hold the least amount of prestige. Here is a note that is taken directly from the poll:
Least Prestigious Occupations
? Real estate agent/broker (5%)
? Accountant (11%)
? Stock broker (13%)
? Actor (15%)
Substantial majorities of adults (from 65% to 80%) believe that these occupations have
“hardly any” or only “some” prestige. (The Harris Poll, 8/4/2009).
Real estate agents/brokers are DEAD LAST on the list. The message that is portrayed in the video does not help our cause and, in my opinion, only substantiates the results of The Harris Poll.
Marc–As others have said, thank you for posting this awesome article, without censorship, that includes yet another cry out to our industry to get its act together.
Your video reminded me of the poster we saw outside a real estate office near Gloucester Road/South Kensington.
http://www.serkes.com/photos/travel/europe/uk/london_2007_favorites/large-76.html
No, not something we would do [Carol and I have fierce debates of the use of commas and semicolons in our marketing] but I have to tell you that if I wanted to target (and limit at the same time) my client base, this would be the way to do it.
Here’s a link to more of their campaigns.
http://www.douglasandgordon.com/about/campaigns
PS
I fear the subtlety might be lost on the American Public. Have you noticed the recent ads for HD TV Network to you can view all the details of football games?
Great post Marc
Time to sharpen the knives for some sacrificin’ Your comments on brand are, as always, prescient.
One small note: I do think, however, that the video itself probably falls under Fair Use, as it involves so much transformation from the original — in not-so-good ways as it turns out. But really, copyright violations are the LEAST of these two’s concerns.
-rsh
@Rob, thanks and I agree – the violation is definitely the least concern. As a music publisher registered with BMI since in 1983, I am fairly certain they are in violation. But given your credentials, I will brief myself further on this to be sure.
But this is only one example where members of real estate have taken copyright liberties. How many of you bloggers have found your posts on someone else website without credit to you? I have on more than one occasion.
While these violations are perhaps light in the overall scheme of things, they do cast shadows over the notion of ethics and how little that really means.
@Dawn, thanks for your comments. While Harris just published their polls for 2009 this month, they have been publishing those polls for years and agents have been on those polls hovering between 5 and 6% for as long as those polls have been around.
But you are right, my guess is they were not aware of them. But still, you would have to live on Mars to not be sensitive to the overall perception and stereotypes that exist and I would think that as Artur, Jay and others pointed out, much of it has to do with this sort of behavior which I’ll go out on a limb on and suggest that it’s not limited to only video.
Back to Christine’s agents and or anyone who thinks this video is ingenious – well maybe they are right. Art, like music can loved by some and despised by other. What most of us are judging here is the effectiveness of this video as promotional, advertising and branding campaign. It appears that for most of us, that is where this thing Amtraked. It sells nothing. It conveys nothing. It speaks to generalities. And makes claims that are impossible to back up. I have a hard time finding genius something anyone can do.
I’m so glad you published this, Marc. When I started reading your post, I imagined myself in your shoes and had those same “OMG, am I going to instigate a torrent of criticism for singling out two agents?” thoughts. Kudos for being brave and just going for it.
As for the subjective component to any marketing campaign, subjectivity is one thing but poor quality is another. Even if this video could be interpreted as cute by some, the bottom line is that the quality of presentation is unprofessional and, no matter how you look upon it, that rubs off on the agents. And, it continues to perpetuate the ‘used car salesman’ stereotype that even good agents seem landed with these days. (The finger pointing at the lawn sign was the last straw for me.)
There are good agents out there (I’m married to one and know a whole lot more) and it’s sad to hear some of the abuse they are sometimes subjected to because of the poor perception that the average buyer or seller has of who they are and what they bring to the table.
“As for my personal tastes, the Dan Hesse videos from Sprint, are killer.”
Interesting you should mention it. I particularly like them myself.
HOWEVER… The early version of the one in the cab, where he’s sailing across a bridge (one of the BMW Bridges – Brooklyn/Manhattan/Williamsburg… I think the Manhattan bridge).
He’s on the phone and lying to the person he’s talking to. He says “I’m stuck in traffic” and you can clearly see his cab is going at least 30 mph
I’m from New York City
I know traffic
And Mr. Hesse, you weren’t stuck in traffic.
Ira
The moral – “Tell The Truth”
PS
I’m pretty sure they edited it out when the ran the ad later on
I have to say that when I first saw this video posted by (I think) Jim Duncan on Twitter I was just like “Wow, that was campy and cheesy.” but it didn’t conjure up any ideas of being unprofessional to me. I guess it’s because I was looking at it from the perspective of just being a dumb YouTube video of which there are many.
Your perspective really shifted how I interpreted their video on the second go around. What I didn’t realize the first time around was how this could be viewed by a consumer and the ways it could negatively impact their reputation/professionalism.
It’s amazing what difference a perspective makes.
I hope for their sake they don’t actually use this as part of their brand marketing campaign.
Great post, as always, Marc!
I am glad you hit the publish button.
The video left me like most online videos, “enh”.
I can’t find it but there is one where a mortgage broker throws a fish at a wall. A. Fish.
We want to be clever but forget the effective and as someone said above, we try to be too many things. Writer, director, craft services, etc.
I give them credit for doing something which most don’t. They learn from their mistakes, which they will understand after someone sends them this post.
And we all learned a good lesson too. Thanks.
“How many of you bloggers have found your posts on someone else website without credit to you?”
Happens on about a weekly basis. Responses I get range from, “I found it on the internet, so it’s free for me to use” to “I didn’t think you’d care” to “Sorry, I had no idea I couldn’t do that”.
My kids learned not to plagiarize in second grade.
Jay wrote:
“My kids learned not to plagiarize in second grade”
True, but perhaps the plagiarists never graduated from second grade?
Regarding Jays response, what he is reporting happens all too often.
As he indicates, “I didn’t think you’d care” to “Sorry, I had no idea I couldn’t do that”, are things I too have been offered by agents in apology.
Can we blame stupidity on this? Yes. But its a different kind of stupid. It’s not the “uh, I didn’t know I couldn’t do that” kind of stupid. It’s the “I know exactly what I’m doing and I’m going to do it anyway and hope I get away with it” kind of stupid.
Agents know better. Every agent does. They are taught from day one not to take another listing agents listing and post it on their own site as if it were there’s.
A listing, a blog post, a soundtrack – it’s all the same thing. And everyone, including our second graders know that.
So what this really is about and why we can’t lighten up here and call the video cute and funny and creative is because it isn’t. Whatever cute and funny this video can all be attributed to what the makers borrowed from the original.
And whether you can connect with this consciously or subconsciously, these violations, this disregard for common courtesy is precisely the kind of stuff that lends the profession its dead last place in the trust polls. It makes the entire “ethic” thing NAR harps on about as trustworthy as Jeff Skilling claiming Eron did the work of angles.
This stuff affects everyone who wears that Realtor pin.
I am blown away by the casual nature some Realtors are taking in their defense of this video because in doing so, you are trespassing upon the very thing you swore to uphold – ethics.
If violating a copyright, albeit in a video or by stealing blog posts is ok then what you are saying is it’s ok to be unethical as long as what you do is cute and funny.
Marc, I have to agree that just because everyone does it, we should to. There is no regulation of poor taste, but certainly should be of questionable or illegal activity.
Our industry needs to understand that to be professional you need to play by the rules, all the rules, not just the ones that you want to follow.
For example in California the Department of Real Estate has passed a new regulation effective July 1, 2009 that all solicitation material have a real estate license on it. I am amazed at all the agents and major brokers that are simply ignoring this new regulation. Most are choosing to ignore all together.
http://www.sandiegolifestyle.info/2009/07/dre-license-number-on-all-solicitation-materials/
The whole industry seems to be spinning into a “wild, wild, west” mentality.
In some ways Jeffrey,you are not all together wrong. But the goal here, albeit it mighty with a huge uphill battle is to hopefully change that one post, one comment, on agent, one broker at a time.
Uphill battle would be an understatement Marc.
This is nothing new. I’ve been going to CAR State meetings the past 5 plus years where much of the discussion has been about improving the professionalism in our industry. There was some proposed legislation to come out, only to be vetoed by our Governor. Why? Making it harder, like more eduction before getting a job as a RE professional, was seen as limiting job growth by some politicians.
I really do not have a problem with this video from either of your points.
Copyright or plagiarism –
Who knows, maybe I skipped past second grade. I don’t think this as blatant as copying a blog post or video and throwing it on your site and calling it your own.
I’ve been video blogging in my car for the past year or so, does that mean I am plagiarizing Ian Watt? Or did he start by copying Dan Hesse?
Regardless, to Matt D’s point, I think it has more to do with what you say that how you say it.
Creative marketing and Realtor image -
Should I really care about this? I mean, if my competition wants to put this crap out, doesn’t it help me stand out even more?
I’d love for my profession to get more respect and higher marks, but I don’t know how realistic that is.
Life is filled with mediocrity, not just the real estate business. I’ve seen some very bad teachers, contractors, website designers, lawyers, and, after having my knee checked by three of them, doctors. People in all professions break promises left and right.
Sure, our profession gets low marks, 5% or so from what was said earlier. Again, it makes it that mush easier for the good ones to stand out.
I hear a lot from clients saying, “thanks for getting back to me so soon”, or “thanks for doing what you said you were going to do”. Things that seem like normal, like breathing, are not normal in the business world. I stopped wondering why a few years ago.
Like Jim Rohn says, the perplexed will always be perplexed.
Those real estate agents that have a clue will continue, and those that don’t, won’t.
I just don’t know that the public image of the RE industry is going to change anytime soon, too many moving parts and too many people involved.
Want to try to change the RE industry?
Change yourself first, then worry about your own company, then your board/association, then your county, your state, your nation, and by then, the industry will be changed. I got that from some quote to an unknown monk about changing the world, so please no remarks about plagiarism
.
Tyler,
My issue with the video has to do with the lack of marketing and the results that ensue as a result.
What they did was not plagiarism. But it is an copyright violation. As a writer and holder of copyrights, I find that bothersome.
What you do in your car is not a violation of Ian Watt’s work since he did not copyright it. You’re okay there.
Bad lawyers and doctors… yup. Plenty of them. These days it seem hard to find anyone who takes pride in their work and delivers quality. And it’s for those people in RE that I offer posts like this up. If you are the real deal and what to market yourself as such, attending to better marketing, advertising and branding practices will help further your chances to gain market share and win over new customers.
“These days it seem hard to find anyone who takes pride in their work and delivers quality.”
Totally agree.
And I appreciate you sharing your knowledge.
I hope the RE agents that really need the help find your site. My guess is they won’t.
Marc,
I actually think your postscript does you a disservice here. I think it’s pretty apparent, especially in light of your other posts about poor brand management/promotion, that you do not intend to hurt feelings or get ugly with people. This example is particularly harmless in that regard anyway. Instead, after reading it, nodding my head in rhythm to point after point, I came to your postscript and ended up reconsidering the nature of what you have written. Maybe that’s not a bad thing, but it’s almost as if you demonstrate your point and then back off a little from the means by which you do this. You don’t seem the type to hedge his bets, but if this was the only post I had to judge you by, it might seem you were.
PS: Well…never mind.
Cool. If asking everyone to please take the high road and offer positive comments that move the conversation forward does me a disservice, expect me to continue to disservice myself in the future. I can handle it. I’ve seen posts take ugly turns where commenters take license and start a bashfest. I sensed the potential with this post and felt the desire to ask the crowd to be cool. I’m willing to go down with that ship of desire.
I understand that, and I think you made the right decision in asking for constructive comments, but I think much of the postscript offers justification where none is needed–in other words, keep it up and don’t back down. Your writing is needed in a world of overly-cautious real estate bloggers chiding others for taking the Lord’s name in vain on ActiveRain and endlessly debating whether we’ve reached “the bottom”, etc.
You wouldn’t believe this but I have spent all day scrounging for some information about this. Thanks for this, it was a interesting read and has helped me out to no end. Cheers, <a href="http://ezinearticles.com/?Funny-Christmas-Songs-For-Children—Groove-King-Senseless