While viewing video footage of a customer appreciation event thrown by one of our broker clients, I was alarmed by the soundtrack the videographer chose: It was “Satisfaction” by The Rolling Stones. This song, replete with sexually charged lyrics and anti-commercial messaging, played over two minutes of families and friends sharing in the day’s events. [...]
Archive for August, 2009
Must Reads
All good things come to an end (and make room for great new things)
Let me paint the scene. You now get the fact that popping quarters into a slot machine promises better ROI than sending checks to newspapers to buy double truck ads. You now realize that there’s little difference between the local kids tp-ing your neighbor’s front lawn and your agents leaving flyers with some vaporous service [...]
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Breaking away from the “Undifferentiated Realty Mass”
Across the landscape it spreads, sticky and slow, a human jelly. Few escape its warm embrace. Once covered in its unguent, few escape. A million cells floating together. Suspended in an ectoplasm of perverse incentives and low expectations. I speak of the Undifferentiated Realty Mass.
iPhone apps added to real estate 2.0 Mind Map
We have added a new category to our Real Estate 2.0 Mind Map: iPhone apps. As I noted recently, there are now dozens of real estate iPhone applications. We cannot list all of them here. Our goal, then, is to highlight those we find interesting, instructive or innovative. If you think we’re missing something, please [...]
Mobile mojo and online real estate advertising
Check these two bits from the blog world today: Techcrunch quotes a Citigroup analyst assessing the mobile space as follows: Advertisers are seeing 10X increase in click-thrus via Mobile devices. Mobile Search activity is ramping fast this Smartphone Summer, and ad dollars are following. 10x. This is a number I keep hearing from small app [...]
Food for thought from the past week
10:30 a.m. on Wednesday and I have just now returned my inbox and reader to some sense of order after the Inman conference last week. Here are some things I came across in that process that got me thinking: Yellowbird, a start-up based in the Netherlands, launched something that approximates Google Street View done with [...]
Inman Connect SF: Good vibes all around
My experience at Real Estate Connect SF resists “summing up.” I don’t have a lot of clear takeaways … yet. And I can’t single out one company or application that impressed me more than any other. But good vibes abounded. I can’t remember an Inman where the sense of possibility was felt so widely. Sure, [...]
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Sacrificing the few for the good of the many
Tags: Add new tag, Advertising, Agents, Change, Commentary, New business models | Filed in: Marketing 37 Comments
I have no doubt this video will stir your emotions. You will be shocked by the possible and blatant transgression of copyright violation displayed by the makers of this video who may not have obtained permission to create derivative work or the license required to synchronize their composition to video.