I was talking with a really smart broker the other day who explained to me how his firm – an operation with over 2,000 agents – had done away entirely with the office manager/managing broker/office VP position. An admin staffs each office, but only after it reaches a certain size. The functions typically performed by [...]
Archive for July, 2009
15 real estate related iPhone apps you need to check out
I could make the case that the iPhone OS is more important to the future of real estate innovation than Windows. But then I would be dangerously close to exhibiting signs of Apple Fanboy Syndrome, and I don’t want that. So I’ll just say I think mobile is really important for real estate and that, [...]
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Great marketing versus stupendously bad marketing
Good marketing A good marketing campaign begins by understanding what you’re trying to achieve. It helps define who you are, what you stand for and how your brand should be perceived. Marketing helps you shape your image; or that of your product or service.
Stop yelling at me
Why do so many agents use all caps for property descriptions? Just now I was looking at some design comps our designer created against a live implementation of her work. The live property detail page was marred by a massive block of all-caps nonsense. Someone please tell me there’s a crazy but nonetheless adhered to [...]
The school of Redfin revisited
Redfin was profitable last month. This well-documented fact may be an anomaly, the brief shining moment of a real estate Camelot in which tragic geeks have their day. Who knows for sure? It doesn’t matter anyway. I’m focused on this: A company that rebates half its buy-side GCI, charges a modest flat fee to list, [...]
Proposed roads to social media freedom
The world as it could be made In his book Proposed Roads to Freedom, social philosopher Bertrand Russell wrote: “In the daily lives of most men and women, fear plays a greater part than hope: they are more filled with the thought of the possessions that others may take from them, than of the joy [...]
Google may kill Microsoft, but it won’t kill real estate
You’ve probably read the posts about Google’s move to make searching real estate via Google Maps slightly less obscure. This morning you read about the announcement of Chrome OS, which looks to many like the stone that just might hit Microsoft right between the eyes. These two announcements underscore something I have long believed about [...]
Hoping to see you at Inman next month
I should note, by way of disclosure, that I was president of Inman News until 2004 and that 1000watt Consulting worked with the Inman team to put together the program for next month’s Real Estate Connect SF event. You are thus warned of my biases. But I can assure you: This event is going to [...]
Repositioning for the future
First published on Inman News 7.1.2009 Read Part 1 here A brokerage model of the future is coming. Some might suggest they’re already here. One might be stealing your client right now. In the blink of an eye Hawaii Life Real Estate Services launched and became the No. 1 real estate site in Kauai. Soon [...]
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20 Tools to Bring your Real Estate Business to the Cloud
A mist of difference
Real estate freestyle – what if?
Tags: Brokerage of the future, Change, Commentary, Consumers, Ideas | Filed in: Brokerage 14 Comments
Watch this video. As you do … Replace the branded beverages with branded brokerages. Replace the content of each beverage with listings, data, content. Replace the typical fountain dispenser that offers limited selection and significant backroom dependency with IDX rules. Replace freestyle integration of complex flavor cartridges w/micro-dosing technology with a freestyle integration of apps, [...]