Comments on: There is no Web 2.0 bubble – and real estate technology ain’t what it used to be

By: real estate web 2.0

real estate web 2.0 — Sun, 05 Jul 2009 16:40:34 +0000

Online business become more profitable with real estate web 2.0.

By: foreclosure marketing

foreclosure marketing — Sun, 05 Jul 2009 16:37:54 +0000

Real estate business entered into a new phase with the evolution of real estate web 2.0.

By: Ian Greenleigh

Ian Greenleigh — Thu, 02 Jul 2009 22:09:30 +0000

I agree with Ed & Brian–It’s all about the brand. So many will hop on the 3rd party bandwagon, but there are severe limits to this model. The two we see most often:

1) No branding capability – they might see your listing, but not your brand. Branding is essential to building a long-term & loyal customer base.

2)Many, if not most, of the 3rd party solutions allow almost TOO much freedom for the prospect to view the listings of the competition. I’m no fan of limiting information, but when it is your listings you’re trying to market, having them a click away from a hundred others is no fun. Your brokerage should create it’s own, yes, branded, user experience.

By: Brian Boero

Brian Boero — Fri, 26 Jun 2009 19:03:19 +0000

@Ed

Good point about third party content versus brand created content. The latter is imperative for any company social media effort. There’s no faking or outsourcing it – if you want to be successful. Complementing property search with third party data/media is usually less problematic.

By: Real Estate Roundup - Week 26

Real Estate Roundup - Week 26 — Fri, 26 Jun 2009 19:00:18 +0000

[...] There is no Web 2.0 bubble – and real estate technology ain’t what it used to be by Brian Boero at 1000Watt Consulting [...]

By: Portland Real Estate

Portland Real Estate — Fri, 26 Jun 2009 16:42:34 +0000

Great links, thanks for the info. I completely agree, I do not think there is a “bubble” any longer because it is far easier to develop, deploy, host, and maintain web applications than it used to be. Not to mention with the better development tools and frameworks, a lot of the tedious error prone parts of programming do not exist anymore especially with the advent of interpreted web scripting languages.

By: Tom Ferry

Tom Ferry — Fri, 26 Jun 2009 16:26:04 +0000

Brian … awesome update and info here for us all to use. I will be checking out Book Fresh next! Thanks again. Tom

By: real estate web 2.0

real estate web 2.0 — Fri, 26 Jun 2009 09:12:46 +0000

One of the advantage of real estate business is that any one can enter it.

By: Ed Kohler

Ed Kohler — Thu, 25 Jun 2009 21:13:57 +0000

Great point, Brian. Leveraging tools like the ones mentioned above can add value if done well. However, they can also be a distraction when not integrated well or contribute little to the goals you’re trying to achieve on your site.

The biggest issue I see related to this is companies coming up with “content strategies” based around syndicating other site’s content. It’s certainly easier than creating original content, but doesn’t demonstrate a company or agent’s actual professional knowledge the way original content does.

By: David Lightburn

David Lightburn — Thu, 25 Jun 2009 20:09:19 +0000

Sorry, Brian! I meant to address my comment to you…Please accept my apology!