10k Research officially launched today. The company is a for-profit entity set up by the Minneapolis Area Association of Realtors that slices, dices and visualizes MLS data into local market metrics suitable for consumer consumption. Their service is available to brokers, MLSs and associations across the country.
I wrote about their hometown market effort a few months ago and have kept in touch with the team since.
I love what they are doing.
Here’s why:
1. Real estate is in the midst of a credibility crisis. The best way to work out of it is to deliver consumers facts that help them make decisions. This fits the bill.
2. MLS organizations, brokers and associations sit on a treasure trove of data that has until this time been badly underutilized. This is an example of an association getting off the dime.
3. The MLS-based market metrics products currently on the market (e.g. Terradatum, Realty Market Update, Trendgraphix) are either geared toward business-to-business use or do a poor job visualizing data. These things need to be understood at-a-glance, USA Today-style. 10k moves in that direction.
Now here’s what I don’t like: All of this is PDF-based at this point. I want to see an API. Widgets. An email app. I hope that’s in the works.
Notwithstanding this not so insignificant gripe, this is a nice – and much needed – effort.
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We have used Realty Market for the last few months and the feedback from our market area finds the graphs and charts easy to use. We are going to start soon with our market commentary to enhance the graphs
http://www.blanchardandcalhoun.com/localhousingdata.asp
good thing I belong to this association, awesome how I hear it from the 1000watt first. they have been pushing great data and resources for their members.
I agree about the PDF’s, need better… interactive
It’s great to see the increase in Realtor® interest to use local market statistics to reinforce their positioning as trusted skilled advisor. Clarus MarketMetrics® (powered by Terradatum) is available nationwide (32 AORs and MLSs offer as a member benefit, another 75 offer as an individual subscription product). It also saves to .jpg making it easy to post whereever you want. Data updated nightly. http://www.clarusresource.com/marketmetrics.html
We’ve had great feedback from our clients about Clarus MarketMetrics. They say it is so easy to use and allows a REALTOR to position themselves as a local expert by offering neighborhood level data. The thing I like it about it that is so easy to use. Three pieces of data input, push a button and out comes a customizable report which can be easily emailed. Great way to “edutise” your brand.
Clarus MarketMetrics® what a fantastic tool. I especially like the graphs for my listing presentations. I also us the data when working with sellers for price reductions. Clarus MarketMetrics® provides them with current data, enabling my clients to make an informed decision. Clarus MarketMetrics® sets me apart as a professional using up to date technology. When working with buyers it allows them to see where the market is and provides them the knowledge to make a sound offer.
Would anyone else like to tell me how awesome Clarus MarketMetrics is?
It’s a good product I overlooked. And I am glad that was pointed out. But please next time spare me the astroturf.
[...] Now this is news: A local association jumps on the market data opportunity by Brian Boero at 1000Watt Consulting [...]
It's great to see the increase in Realtor® interest to use local market statistics to reinforce their positioning as trusted skilled advisor. Clarus MarketMetrics® (powered by Terradatum) is available nationwide (32 AORs and MLSs offer as a member benefit, another 75 offer as an individual subscription product). It also saves to .jpg making it easy to post whereever you want. Data updated nightly. http://www.clarusresource.com/marketmetrics.html