Comments on: The Susquehanna Real Estate Company http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html Turn On Mon, 15 Mar 2010 19:08:51 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: How To Stop People From Thinking You’re Full Of Crapola http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-5852 How To Stop People From Thinking You’re Full Of Crapola Mon, 19 Oct 2009 11:08:19 +0000 http://www.1000wattconsulting.com/?p=1881#comment-5852 [...] > shoot lame photos > deliver William (I have no professional training) Hung service > ignore empty Take-One flyer box > run a print ad > sorta lay low till it sells > collect a commission [...] [...] > shoot lame photos > deliver William (I have no professional training) Hung service > ignore empty Take-One flyer box > run a print ad > sorta lay low till it sells > collect a commission [...]

]]> By: From Carchemish to Ur | 1000Watt Consulting http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4929 From Carchemish to Ur | 1000Watt Consulting Tue, 09 Jun 2009 23:49:28 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4929 [...] wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other [...] [...] wrote about this home a few weeks ago in a post titled Susquehana Real Estate Company. Between then and now, I have been gone from home and focused on other [...]

]]> By: central estate agents http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4927 central estate agents Tue, 09 Jun 2009 20:27:29 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4927 <strong>central estate agents...</strong> Well Google loves you! I typed in central estate agents hoping to find my site and I found MLS Listing Service on the first page in the UK, Well done.... central estate agents…

Well Google loves you! I typed in central estate agents hoping to find my site and I found MLS Listing Service on the first page in the UK, Well done….

]]> By: The Susquehanna Real Estate Company « One Property One Website One Solution http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4829 The Susquehanna Real Estate Company « One Property One Website One Solution Fri, 22 May 2009 07:07:52 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4829 [...] May 22, 2009 Written by: Marc Davison of 1000Watt Consulting [...] [...] May 22, 2009 Written by: Marc Davison of 1000Watt Consulting [...]

]]> By: Amit Kulkarni http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4826 Amit Kulkarni Thu, 21 May 2009 19:46:51 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4826 Marc - We do enforce marketing Standards at our company. In fact, to appeal to those 20-40 somethings in the net generation and the 120 and under crowd who own a cell phone, our sign riders on all our listings read: For more information about this home, Text AVERY to 59559. Better than a brochure box, message about every listing we have delivered to the users moble device via text message. The text message is delivered withing seconds to the consumer and includes address, price, beds, baths, sq footage and the ability to contact the listing agent directly. We find it to be a TERRIFIC marketing tool and buyers find ot to be a great way to get information about homes they want when they want it. More great marketing tools coming in the very near future, stay tuned... We DO have minimum marketing standards here at our company, and these standards are enforced by taking it out of the agents hands and having the broker take responsibility for the minimum standards. Marc -
We do enforce marketing Standards at our company. In fact, to appeal to those 20-40 somethings in the net generation and the 120 and under crowd who own a cell phone, our sign riders on all our listings read:
For more information about this home, Text AVERY to 59559.
Better than a brochure box, message about every listing we have delivered to the users moble device via text message. The text message is delivered withing seconds to the consumer and includes address, price, beds, baths, sq footage and the ability to contact the listing agent directly. We find it to be a TERRIFIC marketing tool and buyers find ot to be a great way to get information about homes they want when they want it.

More great marketing tools coming in the very near future, stay tuned…

We DO have minimum marketing standards here at our company, and these standards are enforced by taking it out of the agents hands and having the broker take responsibility for the minimum standards.

]]> By: Marc http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4820 Marc Wed, 20 May 2009 17:00:12 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4820 Perhaps but what good is it if no one answers that phone. Or returns the call. Then all is lost. The agent doesn't get to build a relationship. The buyer moves on to the next house. The seller loses another day in their quest to move on. This notion that technology offers something less than face to face is starting to not pencil anymore. One needs to simply look at Facebook and MySpace to understand that. I am of the belief that face to face has become the adjunct. Technology is now the ice breaker, the catalyst, the straw that mixes the social drink. Perhaps but what good is it if no one answers that phone. Or returns the call. Then all is lost. The agent doesn’t get to build a relationship. The buyer moves on to the next house. The seller loses another day in their quest to move on.

This notion that technology offers something less than face to face is starting to not pencil anymore. One needs to simply look at Facebook and MySpace to understand that. I am of the belief that face to face has become the adjunct. Technology is now the ice breaker, the catalyst, the straw that mixes the social drink.

]]> By: Shannon Johnson http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4819 Shannon Johnson Wed, 20 May 2009 16:45:42 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4819 It just goes to show you that real people sell real property. Confirms in my mind that the real estate agent "is" necessary. A phone number on the sign will make the phone ring and give the agent an opportunity to romance the buyer as well as qualify him or her. Isn't this just Real Estate 101? The techno world is great as a necessary "adjunct" but cannot take the place of the "real relationship". It just goes to show you that real people sell real property. Confirms in my mind that the real estate agent “is” necessary. A phone number on the sign will make the phone ring and give the agent an opportunity to romance the buyer as well as qualify him or her. Isn’t this just Real Estate 101? The techno world is great as a necessary “adjunct” but cannot take the place of the “real relationship”.

]]> By: Marc http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4817 Marc Wed, 20 May 2009 15:37:49 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4817 Thanks for sharing this. I'm sure there are a ton of coaches, trainers, etc., who relate. I often question why brokers continue to employ these sort of folks but I know the standard answer. Each of these agents is probably good for a deal or two a year. You get enough of these folks together, the good (deals) outweigh the bad (poor learning, service and business skills). I wonder aloud however, if the one or two deals each perform, provides enough positive revenue for the broker to balance the potential negative brand damage and loss of business these agent create by not doing their job well. In this case, for my family, it's highly unlikely Prudential will ever get ours. Thanks for sharing this. I’m sure there are a ton of coaches, trainers, etc., who relate. I often question why brokers continue to employ these sort of folks but I know the standard answer. Each of these agents is probably good for a deal or two a year. You get enough of these folks together, the good (deals) outweigh the bad (poor learning, service and business skills).

I wonder aloud however, if the one or two deals each perform, provides enough positive revenue for the broker to balance the potential negative brand damage and loss of business these agent create by not doing their job well.

In this case, for my family, it’s highly unlikely Prudential will ever get ours.

]]> By: René Fabre http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4816 René Fabre Wed, 20 May 2009 14:58:48 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4816 Marc... As a title person who has dedicated 25 years assisting realtors with their marketing efforts, I must admit some days feeling a little defeated. We have so many resources on the web (for FREE) to help maximize a presence online. And, with stats telling us @ 50% of new home buyers are first time buyers (25 - 35 years old)... duh, where do you think they are? They're not hanging out around the for sale sign. Don't get me wrong... I am blessed with a ton of success stories and enjoy the challenges. Yet, it only takes a small percentage of naysayers some days to make me crazy and like you mention, for a few days at least, I'll take the long road to just simply not torture myself with the obvious. I think sometimes ((a new definition of realtor (in)sanity)) might be: If I don't do what I know I should do one more time, maybe, just maybe, something will happen today. Now there's a marketing strategy! Marc… As a title person who has dedicated 25 years assisting realtors with their marketing efforts, I must admit some days feeling a little defeated. We have so many resources on the web (for FREE) to help maximize a presence online. And, with stats telling us @ 50% of new home buyers are first time buyers (25 – 35 years old)… duh, where do you think they are? They’re not hanging out around the for sale sign.

Don’t get me wrong… I am blessed with a ton of success stories and enjoy the challenges. Yet, it only takes a small percentage of naysayers some days to make me crazy and like you mention, for a few days at least, I’ll take the long road to just simply not torture myself with the obvious.

I think sometimes ((a new definition of realtor (in)sanity)) might be: If I don’t do what I know I should do one more time, maybe, just maybe, something will happen today.

Now there’s a marketing strategy!

]]> By: Ron Bovino http://www.1000wattconsulting.com/blog/2009/05/the-susquehanna-real-estate-company.html/comment-page-1#comment-4812 Ron Bovino Wed, 20 May 2009 05:16:54 +0000 http://www.1000wattconsulting.com/?p=1881#comment-4812 Curbside property reviews are nothing new. Talking House and others have been providing consumers with instant property information for on-the-go home hunters for some time now. The difficulty has always been the setup costs, maintaining the recordings and difficulty in seeing the hit rate or the ability to measure ROI. Its odd to see simple devices (mobile phones) in the hands of many have not been put to good use for front lawn marketing campaigns. Simply call a number on the sign and get instant property information? Hmmm. Curbside property reviews are nothing new. Talking House and others have been providing consumers with instant property information for on-the-go home hunters for some time now. The difficulty has always been the setup costs, maintaining the recordings and difficulty in seeing the hit rate or the ability to measure ROI. Its odd to see simple devices (mobile phones) in the hands of many have not been put to good use for front lawn marketing campaigns. Simply call a number on the sign and get instant property information? Hmmm.

]]>