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Archive for May, 2009

Secrets, lies, real estate and Zappos

By Brian Boero | May 22nd, 2009
Tags: , , | Categories: Brokerage 12 Comments
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Marc and I toured Zappos headquarters in Henderson, NV last week. Sherry Chris joined us.
Better Homes and Gardens Real Estate is a 1000watt Consulting client, but this trip was more about fun than work.
I wore a crown all day. We had a great time.
Zappos is an amazing company. You probably know that by now. Everything [...]


The Susquehanna Real Estate Company

By Marc Davison | May 19th, 2009
Tags: , , | Categories: Marketing 35 Comments
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This is not a picture of a yard sign from the 1980’s. I wish it was. It’s actually the sign I’ve been staring at for months as I drive drive down my block.  The mere thought of it now makes me crazy.


Must Reads

Tech news worth noting

By Brian Boero | May 14th, 2009
Tags: , | Categories: Technology 4 Comments
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Lots of food for thought here:
Everyone’s talking about the “real-time” web these days, usually in relation to Twitter. It seems hard to relate this to real estate in a time when sporadic FTP dumps of MLS data are still all too common.
But check this: Stweet, which launched this week, is a mashup of twitter and [...]


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Takeaways from a gathering in Dallas

By Marc Davison | May 13th, 2009
Tags: , , , , , | Categories: Uncategorized 16 Comments
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Dallas, Texas.
The annual Real Trends Gathering of Eagles Conference just concluded. I have about five hours of down time before I swing over to DFW and begin the long, multi-connection flight home to California.
My observations, takeaways and random thoughts on the event follow.
Over brunch one morning, a broker shared the issues his firm faces and [...]


Letting it all hang out, Imperial Palace style

By Brian Boero | May 12th, 2009
Tags: , , , | Categories: Brokerage 4 Comments
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The Imperial Palace, Las Vegas.
It’s the type of place where you might find yourself buying a pack of Dorals – not because you smoke, but because it just feels right. Where the drinks are weak and the sheets are stiff.
I spent an afternoon playing nickel slots there with in-laws ten years ago, but I won’t [...]


Real Estate’s White Rabbit

By Marc Davison | May 11th, 2009
Tags: , , , , | Categories: Marketing 25 Comments
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What do Betty Crocker, Kraft Foods, Monopoly and Target not have in common with real estate brands?
They’ve created iPhone apps.
These long-standing brands have plunged down the rabbit hole and into a wonderland where they have found a newer, cheaper, smarter way to connect and serve a generation of King and Queen consumers – your consumers [...]


Staying positive amid the positively horrible

By Brian Boero | May 6th, 2009
Tags: | Categories: Technology 14 Comments
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I try to be positive.
But sometimes it’s hard.
Like when:
1. I try and refi and the mortgage broker bases his GFE on the “Make Me Move” price I placed on my home two years ago while playing around with the then-new feature on Zillow. Then, two weeks later, after he gets the appraisal, calls, incredulous, to inform [...]


The era of “Yeah, we have a mobile app” has officially ended

By Brian Boero | May 3rd, 2009
Tags: , , | Categories: Technology 8 Comments
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“To be honest, I think the iPhone app — maybe not in this first version, but out on the horizon — might be better than our Web site”
That’s Zillow COO Spencer Rascoff in an Inman article covering the launch of the company’s iPhone app.
It’s a remarkable statement. And I agree with it. But I would [...]