Marc and I toured Zappos headquarters in Henderson, NV last week. Sherry Chris joined us. Better Homes and Gardens Real Estate is a 1000watt Consulting client, but this trip was more about fun than work. I wore a crown all day. We had a great time. Zappos is an amazing company. You probably know that [...]
Archive for May, 2009
The Susquehanna Real Estate Company
This is not a picture of a yard sign from the 1980′s. I wish it was. It’s actually the sign I’ve been staring at for months as I drive drive down my block. The mere thought of it now makes me crazy.
Must Reads
Tech news worth noting
Lots of food for thought here: Everyone’s talking about the “real-time” web these days, usually in relation to Twitter. It seems hard to relate this to real estate in a time when sporadic FTP dumps of MLS data are still all too common. But check this: Stweet, which launched this week, is a mashup of [...]
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Takeaways from a gathering in Dallas
Dallas, Texas. The annual Real Trends Gathering of Eagles Conference just concluded. I have about five hours of down time before I swing over to DFW and begin the long, multi-connection flight home to California. My observations, takeaways and random thoughts on the event follow. Over brunch one morning, a broker shared the issues his [...]
Letting it all hang out, Imperial Palace style
The Imperial Palace, Las Vegas. It’s the type of place where you might find yourself buying a pack of Dorals – not because you smoke, but because it just feels right. Where the drinks are weak and the sheets are stiff. I spent an afternoon playing nickel slots there with in-laws ten years ago, but [...]
Staying positive amid the positively horrible
I try to be positive. But sometimes it’s hard. Like when: 1. I try and refi and the mortgage broker bases his GFE on the “Make Me Move” price I placed on my home two years ago while playing around with the then-new feature on Zillow. Then, two weeks later, after he gets the appraisal, [...]
The era of “Yeah, we have a mobile app” has officially ended
“To be honest, I think the iPhone app — maybe not in this first version, but out on the horizon — might be better than our Web site” That’s Zillow COO Spencer Rascoff in an Inman article covering the launch of the company’s iPhone app. It’s a remarkable statement. And I agree with it. But [...]
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20 Tools to Bring your Real Estate Business to the Cloud
A mist of difference
Real Estate’s White Rabbit
Tags: Commentary, Consumer Loyalty, Discount real estate, New business models, User experience | Filed in: Marketing 25 Comments
What do Betty Crocker, Kraft Foods, Monopoly and Target not have in common with real estate brands? They’ve created iPhone apps. These long-standing brands have plunged down the rabbit hole and into a wonderland where they have found a newer, cheaper, smarter way to connect and serve a generation of King and Queen consumers – [...]