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Lightening Crashes, an old newspaper dies

In the ’90′s, the band Live scored its biggest hit with this song. I was fortunate enough to have spent a few days on the road with the group beginning with the kick-off concert at Hershey Park.

The premise of the song is simple. Death. Rebirth. These elements are described through the passing of an old mother whose intentions pass on while simultaneously a young mother brings a new child into the world.

This bittersweet cycle of life played itself out in Ann Arbor this week. The Ann Arbor News announced that it will close shop after 174 years of publication.

Death.

Simultaneously, a new company and site will take over publishing and distributing local news through AnnArbor.com.

Life.

Tony Deering, who worked for the Ann Arbor News for 11 years, has been named content manager for Annarbor.com. Below he succinctly illuminates the past, present and potential future of journalism, which is no doubt something that is top-of-mind for every broker, agent and seller in Ann Arbor and beyond.

The death of newspapers is imminent. Their ashes will fertilize the seeds of new ideas, new platforms and new media to serve the needs of future generations. It is imperative that very single broker in America understands what is taking place. Read your local tea leaves. And start mapping out where and how you will broadcast in the years to come.

The lightening is crashing. Will you be the new mother that cries or old mother that withers and fades?

“oh now feel it comin’ back again
like a rollin’ thunder chasing the wind
forces pullin’ from the center of the earth again
I can feel it.” … Live, 1994

- Davison
Twitter:1000wattmarc


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7 Responses to “Lightening Crashes, an old newspaper dies”

  1. Jeff Allen says:

    I like everything about this post except the fact that it references a band with a lead singer who insisted on having a braided rat tail on his head during the height of their popularity.

  2. Braided rat tails are hot. ;P

  3. I grew up reading the Ann Arbor News. As much as I support online advertising and technology, there is a part of me that is saddened by this news. I remember first appearing in the Ann Arbor News drinking from a water fountain downtown on my rollerblades on a 95 degree day. Interested how you read about it happening every else, and you look at it as a calculated occurrence, but once it hits your home town, its totally different story.

    When are we going to see a $200 internet tablet. A simple touch screen flat monitor that allows you to do nothing but browse the web, read the digital morning paper, facebook, twitter, all the simple stuff. I would buy one…

    Great song by the way.

  4. All paper newspapers are in trouble these days. It only makes sense that this day would come.

  5. Marc, I see you took the mention during our group conversation Friday night at LRES to heart in writing more blog entries with music connotations.

    Good article.

  6. Marc says:

    LOL. Actually this was written prior to our conversation but many of this posts are conjured up during a workout while listening on my iPod and hearing lyrics that provide powerful metaphors for our industry.

    And it’s about how who I am. As a musician, songwriter, one-time signed artist, music serves as a strong muse for me. So expect to see more blogs with variations of song titles and lyrics in the future.

  7. Haha. I understand that! I like your use of music in posts. Keep up the good work.