Comments on: No, it’s not okay http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html Turn On Tue, 16 Mar 2010 23:07:29 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: What Makes a Realtor Good: An Answer | Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-4664 What Makes a Realtor Good: An Answer | Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate Sun, 03 May 2009 19:11:23 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-4664 [...] Davison, of 1000watt, even wrote a post somewhat in response and concluded: A bad Realtor is one whose marketing effort for a six figure [...] [...] Davison, of 1000watt, even wrote a post somewhat in response and concluded: A bad Realtor is one whose marketing effort for a six figure [...]

]]> By: Marc Davison http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3254 Marc Davison Sat, 14 Feb 2009 18:08:18 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3254 <p>I'd like to think you are in the majority Kristina or at the every least part of an enlightened movement. </p> I'd like to think you are in the majority Kristina or at the every least part of an enlightened movement.

]]> By: Marc Davison http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3253 Marc Davison Sat, 14 Feb 2009 18:08:17 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3253 <p>I'd like to think you are in the majority Kristina or at the every least part of an enlightened movement. </p> I'd like to think you are in the majority Kristina or at the every least part of an enlightened movement.

]]> By: Kristina Pratt http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3252 Kristina Pratt Sat, 14 Feb 2009 10:36:42 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3252 <p>I'm not a believer in the idea that giving less information makes people want to contact you. I've found that by posting multiple photos, virtual tours and thoughtful descriptions that we get more leads. </p> <p>I think by giving all of the information up-front does two things: </p> <p>First, it makes buyers realize that you aren't hiding anything. They don't have to worry about taking time to come out to the house for a showing only to have it disappoint. </p> <p>Second, by providing the information that people want you can get them excited about the house. It's really about how you present the home. Make your listings exciting. You'll get more prospects that are actually interested in your listing for the *right* reasons.</p> <p>Just my two cents. :)</p> I'm not a believer in the idea that giving less information makes people want to contact you. I've found that by posting multiple photos, virtual tours and thoughtful descriptions that we get more leads.

I think by giving all of the information up-front does two things:

First, it makes buyers realize that you aren't hiding anything. They don't have to worry about taking time to come out to the house for a showing only to have it disappoint.

Second, by providing the information that people want you can get them excited about the house. It's really about how you present the home. Make your listings exciting. You'll get more prospects that are actually interested in your listing for the *right* reasons.

Just my two cents. :)

]]> By: Fred Light http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3251 Fred Light Fri, 13 Feb 2009 15:08:26 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3251 <p>The biggest problem is simple: You can NOT take proper interior real estate photos with a point and shoot camera. (<a href="http://tinyurl.com/ahvoz8)" rel="nofollow">http://tinyurl.com/ahvoz8)</a> Period. You just can't. Look at the samples at the above link and tell me otherwise. I've watched Realtors walk around a home with their $199 Coolpix snapping photos without hardly even looking at what their shooting! Kohler spends more time and effort photographing a $200 toilet than most Realtors spend photographing a $700K house! That internet presentation is the FIRST impression most buyers will have of a possible home - and most Realtors 'blow it' big time with their muddy photography.<br /> And it's not about RealEstateShows or VisualTours or all of these other zooming slideshow programs that people think make a difference. THEY DO NOT. If you're putting poor photos in RealEstateShows, zooming in and out and putting music behind it, will NOT make a bit of difference. Garbage In, Garbage Out. You have to start with good photos. Period.<br /> The biggest advantage of this "problem" is that most Realtors will continue to take their own dark, blurry, crooked pictures of windows, corners of a bed, and sofas, when in reality customers are not looking to purchase the 'objects' that they are photographing! That leaves a HUGE opportunity for those Realtors who know and can actually SEE the difference, and hire a professional photographer who knows how to shoot interiors with the proper cameras, proper wide angle lenses, and who knows how to process those photos to make a home look incredible! If I were a Realtor I would use that marketing advantage on my listing appointments as it will virtually guarantee you the listing!<br /> </p> The biggest problem is simple: You can NOT take proper interior real estate photos with a point and shoot camera. (http://tinyurl.com/ahvoz8) Period. You just can't. Look at the samples at the above link and tell me otherwise. I've watched Realtors walk around a home with their $199 Coolpix snapping photos without hardly even looking at what their shooting! Kohler spends more time and effort photographing a $200 toilet than most Realtors spend photographing a $700K house! That internet presentation is the FIRST impression most buyers will have of a possible home – and most Realtors 'blow it' big time with their muddy photography.
And it's not about RealEstateShows or VisualTours or all of these other zooming slideshow programs that people think make a difference. THEY DO NOT. If you're putting poor photos in RealEstateShows, zooming in and out and putting music behind it, will NOT make a bit of difference. Garbage In, Garbage Out. You have to start with good photos. Period.
The biggest advantage of this "problem" is that most Realtors will continue to take their own dark, blurry, crooked pictures of windows, corners of a bed, and sofas, when in reality customers are not looking to purchase the 'objects' that they are photographing! That leaves a HUGE opportunity for those Realtors who know and can actually SEE the difference, and hire a professional photographer who knows how to shoot interiors with the proper cameras, proper wide angle lenses, and who knows how to process those photos to make a home look incredible! If I were a Realtor I would use that marketing advantage on my listing appointments as it will virtually guarantee you the listing!

]]> By: Marc Davison http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3250 Marc Davison Fri, 13 Feb 2009 13:00:16 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3250 <p>My guess is this - nothing becomes the norm in real estate until it hits a tipping point. Did you know that in 2000, only 20% of the industry had websites? </p> <p>As for buyers, they do not know that is even available. My guess is they probably need to find the blueprints to their home and figure out how to scan those huge documents to fit on little website. </p> My guess is this – nothing becomes the norm in real estate until it hits a tipping point. Did you know that in 2000, only 20% of the industry had websites?

As for buyers, they do not know that is even available. My guess is they probably need to find the blueprints to their home and figure out how to scan those huge documents to fit on little website.

]]> By: Buyers Want Floor Plans http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3249 Buyers Want Floor Plans Fri, 13 Feb 2009 09:44:49 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3249 <p>Why is it the norm in this country to list real estate without having floor plans readily available on the internet? Why aren't more buyers complaining? What makes this ok? No, it's not okay...</p> Why is it the norm in this country to list real estate without having floor plans readily available on the internet? Why aren't more buyers complaining? What makes this ok? No, it's not okay…

]]> By: Marc Davison http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3248 Marc Davison Thu, 12 Feb 2009 19:02:48 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3248 <p>Not 100% but I am growing weary of the high cost of living here in the beautiful but remote village of San Luis. </p> <p>I miss a city. A sports team. I miss being to get a slice of pizza for $2.00 instead of having to buy an entire pie for $15.00. </p> <p>I miss living amongst folks with a more worldly perspective rather than one coined from the naiveté that comes from spending your whole life living in one of the top ten best places to live on earth. </p> <p>I need to find a greater selection of educational choices for the younger kids and a city full of employment or entrepreneurial opportunities for the older kids. I just don't see owning a surf shop in my kids future. </p> <p>And I need a music scene. The homeless kid strumming a battered guitar for coinage doesn't cut it for me any more. In the 12 years since I've lived here - no major touring artist has stopped here to play. </p> <p>Ann Arbor. Mmm. Too North for us. </p> <p>Glad to see a vote for the RE Show. It's a nice touch indeed. <br /> </p> Not 100% but I am growing weary of the high cost of living here in the beautiful but remote village of San Luis.

I miss a city. A sports team. I miss being to get a slice of pizza for $2.00 instead of having to buy an entire pie for $15.00.

I miss living amongst folks with a more worldly perspective rather than one coined from the naiveté that comes from spending your whole life living in one of the top ten best places to live on earth.

I need to find a greater selection of educational choices for the younger kids and a city full of employment or entrepreneurial opportunities for the older kids. I just don't see owning a surf shop in my kids future.

And I need a music scene. The homeless kid strumming a battered guitar for coinage doesn't cut it for me any more. In the 12 years since I've lived here – no major touring artist has stopped here to play.

Ann Arbor. Mmm. Too North for us.

Glad to see a vote for the RE Show. It's a nice touch indeed.

]]> By: Missy Caulk http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3247 Missy Caulk Thu, 12 Feb 2009 17:56:27 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3247 <p>Marc, I didn't know you all were moving? not Ann Arbor?</p> <p>I remember this show from RealEstateShows, I use them on every listing from 59K and on up. </p> <p>They are fun and easy to do, don't do enhanced listings on r dot c but I upload one of Jeff's show to all my listings. </p> Marc, I didn't know you all were moving? not Ann Arbor?

I remember this show from RealEstateShows, I use them on every listing from 59K and on up.

They are fun and easy to do, don't do enhanced listings on r dot c but I upload one of Jeff's show to all my listings.

]]> By: Marc Davison http://www.1000wattconsulting.com/blog/2009/02/no-its-not-okay.html/comment-page-1#comment-3246 Marc Davison Thu, 12 Feb 2009 13:59:32 +0000 http://wp.1000wattconsulting.com/2009/02/no-its-not-okay.html#comment-3246 <p>@Todd, I think your two cents has dollars worth of value!</p> @Todd, I think your two cents has dollars worth of value!

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