Yesterday, Google announced it is killing off its print ad program with newspapers.
To quote:
While we hoped that Print Ads would create a new revenue stream for
newspapers and produce more relevant advertising for consumers, the
product has not created the impact that we — or our partners — wanted
Seems not even Google can sell a newspaper ad these days.
Newspaper ad revenue has been in a death spiral for years, but the numbers — and everything I am seeing and hearing from brokers — indicate we are pretty close to impact.
Get out of the way!
h/t ClickZ
– Brian Boero
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That is so true… for the cost of a full colour newspaper ad with all the Agent Broker office information I am required to print plus the property information it is cheaper to give the clients a dinner for Two gift Certificate. When door knocking I see the local paper rolled up and deposited directly into the recycle bin.
Everything has gone online! Great Point!
David Pylyp
david@davidpylyp.com
Great Post… a large number of Real Estate Agencies who advertise in their local papers do it mostly out of desperation and pressure from their sellers; their fear and lack of meaningful Web Presence exacerbates their anxiety.
Key