Archive for December, 2008

Brokers, it’s time to get out of the cockpit

Brian wrote this piece just about a year ago. The title became the basis for a live presentation we have given throughout this past year on a variety of topics including branding, marketing and communication, sales and creative thinking. —-…


Tour of Duty

This was first published on April 17th, 2007. It was my second blog. Lots has changed since then. Brian Wilson, the subject of this story, returned from Iraq and built Zolve. Like many new ideas launched in ’08, Zolve is…


Google’s OpenSocial and the future of the MLS

Brian published this post back on November 6th, 2007. The observations he made then about the social implications and viability of the MLS resonate today — Marc I’ve been chewing on the idea of Google’s OpenSocial for the past few…


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Daydreaming deep

As young man, in my early 20′s, my bedroom (in the attic of an old Victorian) had an alcove with a window that looked out over the entrance to a wooded area. The alcove was deep enough to house one…


Brushing the sands off a brand

This was one of my last posts of 07. It’s one of the many posts I wrote last year about branding, a subject I have a particular expertise in having worked for 20+ years in show business building personal celebrity…


Blazing a trail of ethics, morality and social interaction

If you read us regularly you know I am a huge fan of Zappos. My dedication to this company is born from their dedication to me – their customer – which I have now been for several years. I have…


Let’s call it Zulia

Brian wrote this toward the very end of December 2007. I remember both of us flying down to Los Angeles (each from different destinations), meeting at the airport and grabbing a cab to meet with a client. We were throwing…


Online real estate marketing made simple

Brian first published this blog on October 1, 2007. Every word of it rings true today some 14 months later. A while back I gave a speech at a real estate franchise convention on the topic of online marketing. 200…


I believe in Father Christmas – Holiday cheer U2 style

I couldn’t resist posting this. Whether you love U2 or not, this rendition is simply gorgeous. And frankly, there is no musical sound more beautiful to me than The Edge playing his 12-string Rickenbacker, piped through a Korg SDD3000 digital…


Dissolving the bars of your mental cage

I wrote this in October of 07 after watching the Wizard of Oz with my kids. During the flick I found myself comparing Dorothy to the traditional agent and her manifestations – the Scarecrow, Tin man and Lion – to…