This popped up this week and is worth a look from brokers looking to move ahead of the pack:
As I have stated here before, the neighborhood is where the future of online real estate lies. outside.in has always piqued my interest with their clean aggregation of hyperlocal news. Earlier this year, they launched a service called Radar, which allows users to search news, blog posts, Tweets, and events in the immediate vicinity of a specific location — a house, for example.
With the release of this API, you can now integrate this information with your Website.
Think about this: Brokers typically think about "local data" as school information, demographic stats and amenities information they need to place on their site (usually very poorly, but that's another post). And that's all well and good. But everybody's doing it and it will only get you — and, more importantly, your website user — so far.
This API allows you to get a little closer to answering the "can I live here?" question for your website visitors. It puts their ear to the ground of a neighborhood, to the people and places that make it tick.
Who will be first to implement this?
– Brian Boero
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We are very interested in being the first to use this at Maxsell.net, but we need a good recommendation on someone who can help us roll it out. We are a small brokerage and must sub out our IT work. Any suggestions?
Brad – You do it first so we can all see how it works!!
Brian – I'm interested to read the post you haven't written yet about what local data broker or agent sites need, but don't regularly serve up. (While staying with Fair Housing guidelines.) I'm interested in being leading edge, but not necessarily bleeding edge.
PS. If there are weird formatting issues or misspellings my apologies. Chrome seems to dislike your comment box.
http://dwellicious.com/dwoolley/bookmarks/190 – Neighborhood tab.
Glad I stumbled across this post. I registered with outside.in a year or so ago, but since they didn't have my specific area in their network, I haven't really done anything with it. Now that they have Radar, it looks like I'll be able to feed them info directly tagged for my area, which will then be placed in their network. I'm all over it, and looking forward to seeing if I get any results from it.
@Dan
Nicely done!
Brian – this really is a cool tool.
What's your thoughts when posts pop up that link to competing broker web sites?
Yes, as a small firm, I would like to get on board..
just need help.
tina
I think the concept is cool, but all the content I see on their site is mostly crime related reports. I don't see that matching up well.