I often harp on how oblivious real estate ads are to the needs of consumers.
I often comment on how silly real estate ad copy tends to be – often written like a note to oneself rather than an articulation of unique and deliverable benefits.
I’m often outspoken about the grandiose statements made by real estate folks without any proof to back those statements.
I rarely ever acknowledge a great ad.
Well not today.
This past Sunday, upon waking up, I nudged my wife and said "Honey, I was thinking…in order to get our Nipomo home listed and sold, we need to find an agent with ears. Two in fact, so he can hear what our home means to us. In stereo."
Without hesitation, Lori whispered back "I know. And he should have two eyes, so he can seek out the perfect buyer."
And then, as if we read each others minds, we said in unison, "An agent who is the changing face of real estate."
The hum of an angelic choir breezed through our room.
I rose, fetched the Sunday paper, and found this ad inside. What are the odds, that one agent, replete with ears and eyes, would appear who somehow perceived the needs of Lori and I.
That’s the mark of a successful campaign.
Boy was I lucky I read the paper this morning. I only hope he also has the hands to pick up the phone when I place my call.
- Davison
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Maybe he has two legs to walk himself to the un-employment office.
When will people stop placing their big melons… (Oh wait, it's almost Halloween, so pumpkin heads)on billboards and/or advertisements. Do these agents actually think people will "flock" to them because of their larger than life 'presence' in print or ad?
This guy is my hero. I especially appreciate how he stresses the prophetic "I Will" at the end. He isnt changing the face of real estate. He transfigured himself into a human image of Real Estate.
Indeed he has Andrew. A hero for sure.
In fact, each week, a different agent from the brokerage appears in this ad. Is it possible that here on the Central California Coast, I have discovered a breed of agent superheros – X Men if you will, who can hear, see and change faces?
I wonder if their broker is named Professor X?
Interesting that it is almost 2009 and Real Estate hasn't figured out that "I" am their customer. "I" have access to almost all of the information he will use when recommending how much I sell my house for and what I should offer on my next home purchase. How about talking to "Me," the consumer, and communicate the things you CAN do that I can't? I have 2 ears and 2 eyes, come to think of it, I actually have all of the same body parts he has. Start making me believe you can do things I can't.
I just read the headline the other day that the movie preview voiceover guy passed away. It's a shame–I can just hear it now…
"In a world where foreclosures abound and homes are on the market longer than ever, only one man–and one man alone, can bring balance to the real estate market and reverse the fate of an entire country in economic peril.
You will be astounded by his superhuman senses, enthralled with his customer service and dazzled by his commitment to satisfaction. He is changing the face of real estate…"
Maybe he has two legs to walk himself to the un-employment office.