Flight 168 touched down at 2:00 a.m., many hours past the time printed on my boarding pass. There’s no do over. No “fly the next time on us” hook up. The airlines dish out bad times and we accept it….
Archive for September, 2008
Better than candy
I was handed this — a bag of candy with the word “smile” on it — by a teller at my Washington Mutual branch last Thursday. We both recognized the absurdity of the gesture. The bank, and her job, teetered…
Must Reads
What real estate can learn from a shoe peddler
Zappos is the leading online shoe site. They are a customer service-driven organization that has received a ton of business from my household the past couple years. But what concerns me here is the online experience, which is simply fantastic….
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The mark of a successful campaign
I often harp on how oblivious real estate ads are to the needs of consumers. I often comment on how silly real estate ad copy tends to be – often written like a note to oneself rather than an articulation…
Neighborhood blogging gets more interesting
Mashable reports today that outside.in, the hyper-local news and event website, has made its Story Maps application free for all. What is it? Story Maps plots your blog posts on a map, as opposed to the standard vertical/chronological display that…
A huckahula real estate
My red-eye left Honolulu last night.11:00pm. Touched down this morning. 7:00am. LA time. I waited 20 years to take a full week’s vacation, I promise I won’t wait 20 more. For the most part, I detached from all things real…
From the 1000watt Archive: Lead generation is dead
We’re a little light on posting this week because Davison is on vacation. So here’s a piece we published about a year ago. It’s tongue-in-cheek, and there are a hundred nuances we leave out, but it raises questions that are…
It’s time to focus on content
How do we fulfill the promise of Web 2.0 in real estate? Content. Yes, content. It’s been lost amid the Web 2.0 rave pulsing in our business for the past three years, a party threatened by a harsh dawn of…
Hell breaks loose in the new listings war
I returned from my vacation last week to find my inbox and reader filled with talk about listing coverage, comprehensiveness and quality sparked by a somewhat ham-fisted PR gambit by Roost. I had just written about this the week before….
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