Back in the old days of Web 2.0 and real estate, during 2007, widgets were heralded as the little things that would change everything. They would end search. Make destination websites obsolete. Give users complete control. Coming off well in…
Archive for May, 2008
Brand management is Job One
Take a look at this postcard I got in the mail today: Better Internet than I already have. Plus cable. For less money. What a rock-solid offer! Great call to action! But I’d never take them up on it. Ever….
Must Reads
Estately, DOJ, and other weirdness
My mind is melting. Time is flowing backwards. My monitor is growing a beard. The tight vibrations of a sitar envelop my office. No, it’s not my senior year in college — it’s real estate! I returned from a week…
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Today’s open social, a legacy from the past
If you think your customers know you because of your website bio, think again. If you think you create loyalty from a simple brand statement, think again. If you think all this innovation separates you from tradition, please think again….
Scent of a broker
When was the last time you flattened a glob of Silly Putty across a Beetle Bailey comic? Or ran a wad of Play-Doh through the plastic spaghetti maker? Or ripped open a brand new pack of Topps baseball cards? You…
Creating a mist of difference that is identifiably you
Who are “they”? Why don’t “they” get it? What’s not to get? I’m wondering, why “they” have access to your brake pedal? They If “they” have not gotten it by now, “they” are not going to get it tomorrow. If…
Philosophy is the talk on the cereal box
Dad was in show business. He managed talent. What I remember most was how he spoke to his clients. He loved them. He was their biggest fan. Philosophy is the talk on the cereal box One summer night, below street…
Like a Trojan
USA Today’s feature headline yesterday, “Foreclosures take toll on mental health” stirs us with a new and burgeoning dimension to the foreclosure problem. Imagine the anxieties that plague a family resigned to this impending nightmare. What stresses befall them as…
For brokers, a fork in the road
Trulia announced the launch of an ad network today, a collection of sites on which real estate brokers and others interested in reaching home buyers can place targeted advertising. It’s a first, and an overdue one at that. Last week,…
Can you find the positive spin in this picture?
Ya gotta look real hard, but here’s my attempt: Most agents and brokers are bungling the foreclosure opportunity so badly that those who invest time learning how to work capably with investors and lenders, employ new online foreclosure applications, and…
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A mist of difference
