http://www.1000wattconsulting.com/blog/2008/04/get-out-of-the.html Turn On Fri, 12 Mar 2010 04:02:32 -0800 http://wordpress.org/?v=2.9.2 hourly 1 http://www.1000wattconsulting.com/blog/2008/04/get-out-of-the.html/comment-page-1#comment-6788 Adam Bailey Mon, 14 Dec 2009 17:43:11 +0000 http://wp.1000wattconsulting.com/2008/04/get-out-of-the.html#comment-6788 <p>Our company is making some of these changes and we definately aren't using print advertising anymore. Keeping these types of professionals on staff is expensive. So we have tried affilate relationships with industry professionals.</p> Our company is making some of these changes and we definately aren't using print advertising anymore. Keeping these types of professionals on staff is expensive. So we have tried affilate relationships with industry professionals.

]]> http://www.1000wattconsulting.com/blog/2008/04/get-out-of-the.html/comment-page-1#comment-2778 mike price Wed, 30 Apr 2008 22:04:16 +0000 http://wp.1000wattconsulting.com/2008/04/get-out-of-the.html#comment-2778 <p>another good example is tempurpedic - their marketing just shifted from selling foam beds to selling what the consumer really desires - sleep.</p> another good example is tempurpedic – their marketing just shifted from selling foam beds to selling what the consumer really desires – sleep.

]]> http://www.1000wattconsulting.com/blog/2008/04/get-out-of-the.html/comment-page-1#comment-2777 Mike Kelly,CIPS,CRS,SRES Wed, 30 Apr 2008 17:14:28 +0000 http://wp.1000wattconsulting.com/2008/04/get-out-of-the.html#comment-2777 <p>I find it interesting how many companies feel the need to "reinvent" themselves when so many successful business models are so prevalent in our industry. We at Keller Williams Realty see the current market as the "Gift of the Shift" as it will allow us to pentrate markets peviously held together by flimsy firms who failed to undersand bedrock principles for success in our industry. It's very simple, lead generation and lead conversation! Done consistently with follow-up. Getting the client to raise their hand and then treating that lead like a jewel is the key. I'll buy them a couple hours of free landscaping after we close escrow! </p> I find it interesting how many companies feel the need to "reinvent" themselves when so many successful business models are so prevalent in our industry. We at Keller Williams Realty see the current market as the "Gift of the Shift" as it will allow us to pentrate markets peviously held together by flimsy firms who failed to undersand bedrock principles for success in our industry. It's very simple, lead generation and lead conversation! Done consistently with follow-up. Getting the client to raise their hand and then treating that lead like a jewel is the key. I'll buy them a couple hours of free landscaping after we close escrow!

]]> http://www.1000wattconsulting.com/blog/2008/04/get-out-of-the.html/comment-page-1#comment-2776 Marc Diaz Wed, 30 Apr 2008 12:42:58 +0000 http://wp.1000wattconsulting.com/2008/04/get-out-of-the.html#comment-2776 <p>Rather than try to change what we were, we are starting from scratch with a new agency and we're soliciting any and all opinions at www.rebuildingrealty.com. An interesting game to play to come up with fresh ideas(I think this came from the book Thinkertoys) is to come up with a list of companies that have very distinguishable brands - Apple is the low hanging fruit here - and imagine how they would run a brokerage. Starbucks Realty? Home Depot Realty? NASCAR Realty? Try it.</p> Rather than try to change what we were, we are starting from scratch with a new agency and we're soliciting any and all opinions at http://www.rebuildingrealty.com. An interesting game to play to come up with fresh ideas(I think this came from the book Thinkertoys) is to come up with a list of companies that have very distinguishable brands – Apple is the low hanging fruit here – and imagine how they would run a brokerage. Starbucks Realty? Home Depot Realty? NASCAR Realty? Try it.

]]> http://www.1000wattconsulting.com/blog/2008/04/get-out-of-the.html/comment-page-1#comment-2775 Landflip Tue, 29 Apr 2008 15:27:14 +0000 http://wp.1000wattconsulting.com/2008/04/get-out-of-the.html#comment-2775 <p>I think that in order to make it is this market we must think outside the box. Whether it is changing our advertising avenues or hiring people with different backgrounds, something new might be what we need. It is great to have new and different perspectives outside of a company or profession.</p> I think that in order to make it is this market we must think outside the box. Whether it is changing our advertising avenues or hiring people with different backgrounds, something new might be what we need. It is great to have new and different perspectives outside of a company or profession.

]]> http://www.1000wattconsulting.com/blog/2008/04/get-out-of-the.html/comment-page-1#comment-2774 Adam Bailey Tue, 29 Apr 2008 08:59:09 +0000 http://wp.1000wattconsulting.com/2008/04/get-out-of-the.html#comment-2774 <p>Our company is making some of these changes and we definately aren't using print advertising anymore. Keeping these types of professionals on staff is expensive. So we have tried affilate relationships with industry professionals.</p> Our company is making some of these changes and we definately aren't using print advertising anymore. Keeping these types of professionals on staff is expensive. So we have tried affilate relationships with industry professionals.

]]> http://www.1000wattconsulting.com/blog/2008/04/get-out-of-the.html/comment-page-1#comment-2773 CS Read Tue, 29 Apr 2008 04:55:49 +0000 http://wp.1000wattconsulting.com/2008/04/get-out-of-the.html#comment-2773 <p>I so agree with you! I read this article in FastCompany exactly a week ago today sitting in Logan Airport in Boston. My first reaction was: This is how a company re-invents itself! And the hotel industry, like real estate, is in box as far as doing things as they've always been done. Le Meridien took a risk and made a substantial investment in this experiment and as of now it is paying off. I would also point out that they assembled a team of subject matter experts from outside the hotel industry to bring their unique skills and perspective to the creation of a totally different customer experience. They have also worked to cultivate a different attitude among their front line staff who actually interact with customers. Those concepts are a radical departure for most businesses and certainly for real estate.</p> I so agree with you! I read this article in FastCompany exactly a week ago today sitting in Logan Airport in Boston. My first reaction was: This is how a company re-invents itself! And the hotel industry, like real estate, is in box as far as doing things as they've always been done. Le Meridien took a risk and made a substantial investment in this experiment and as of now it is paying off. I would also point out that they assembled a team of subject matter experts from outside the hotel industry to bring their unique skills and perspective to the creation of a totally different customer experience. They have also worked to cultivate a different attitude among their front line staff who actually interact with customers. Those concepts are a radical departure for most businesses and certainly for real estate.

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