Comments on: A gorilla in real estate’s midst

By: DSi Console

DSi Console — Mon, 28 Dec 2009 02:23:11 +0000

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By: john beck foreclosure

john beck foreclosure — Wed, 21 Jan 2009 22:35:00 +0000

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By: Marc Davison

Marc Davison — Tue, 22 Apr 2008 06:35:08 +0000

Homegain thrives on something deeper than that Joshua - the need for the seller to weed out which of the thousands of agents in their neighborhood is the one to hire. Even if by some miracle they were all high tech. The consumer will still benefit from a system that helps them through the choosing stages.

Besides in 10 years, newspapers will be gone. SEO costs will be through the roof. Social networks will be a completely different animal than they are now. And once Google figures out how to handle the billions of mindless agent blogs that will be clogging up the web, being seen online, being found online, is going to be more of a challenge then than now.

Agents will need a Homegain more than ever as their source of advertising, exposure.

By: Joshua Ferris

Joshua Ferris — Mon, 21 Apr 2008 23:57:57 +0000

I look forward to it.

By: Barry Cunningham

Barry Cunningham — Mon, 21 Apr 2008 21:21:00 +0000

Good brands reinvent themselves according to the evolution of their clientele. I believe that Homegain will actually evolve to provide agents with a brand affinity that transcends lead generation.

By: Joshua Ferris

Joshua Ferris — Mon, 21 Apr 2008 21:07:19 +0000

HomeGain thrives based on the fact that most agents have crap websites and most brokers are too ignorant to create their own quality portal.

However, 10 years from now when you have a far more tech savvy generation running the show I wonder what HomeGain will become.

You've said it yourself before Marc: Buyers today want honesty, integrity and not to be treated as a lead. What does HomeGain do? Sells leads.

I have nothing against HomeGain at all but relying on just lead sales could be their achilles heel in the end.

By: Marc

Marc — Mon, 21 Apr 2008 08:09:00 +0000

I think there is considerable underestimation regarding Homegain due to it's 1.0ness in these 2.0 times. I caution all the 2.0 snobs and remind them that being 2.0 does not make what you have smart or profitable.

While I often applaud the efforts and aspects of 2.0 destinations, they are also, for the most part frivolous and have no sound revenue model.

Homegain earns millions, and is a long-standing profitable company because thy actually deliver a service that is needed - another thing many 2.0 sites fail to assimilate.

By: Rich Rogala

Rich Rogala — Mon, 21 Apr 2008 07:20:24 +0000

People sometimes underestimate the power of a great brand, even if it's just branding yourself as a provider of consistently great service.

Thanks!

By: Marc Davison

Marc Davison — Fri, 18 Apr 2008 10:03:48 +0000

Between books and instruments and some occasional Wii, we have all but eliminated television.

By: Landflip

Landflip — Fri, 18 Apr 2008 09:38:54 +0000

As a former reading teacher it warms my heart to know that parents actually take the time to read to and with their children.

As for Max, you never know what will attract the minds of children or adults.