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Archive for April, 2008

HomeGain messes with the narrative

By Brian Boero | April 30th, 2008
Tags: , | Categories: Marketing 1 Comment
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The story of recent online real estate history goes something like this: In 2005 Trulia launches, blogs bloom, and the consumer and professional lie together openly on the sunny meadow of Web 2.0. The lead companies that had dominated the…


There’s something about Chip

By Marc Davison | April 29th, 2008
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I found Chip standing outside my front door this past Saturday morning. The time was precisely 12:00. I remember because it was at that very moment that I was blown away. My wife collects people. Plumbers, electricians, handymen. She needs…


Must Reads

Brokers: Get out of the real estate business

By Brian Boero | April 28th, 2008
Tags: | Categories: Brokerage, Marketing 7 Comments
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There’s an interesting article in the current issue of Fast Company any broker looking to differentiate should read. The piece documents Starwood’s successful effort to burnish the Le Meridien Hotels brand by thinking outside the bounds of what most people…


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Where’s mom when you need her?

By Marc Davison | April 26th, 2008
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Once upon a time, you “walked in” for real estate services. A pleasant face greeted you. You had questions; helpful people had answers. It was a simple. Friendly. It worked. You called, someone answered. You were handled. Not routed through…


Crowdsource your future

By Brian Boero | April 24th, 2008
Tags: , , , | Categories: Marketing 3 Comments
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Starbucks has lost focus. Dell has become a monolith. In the course of getting big, they let go of something important: Close contact with their customers. It led Starbucks to sell things that look like Egg McMuffins. It made Dell…


Eruption

By Marc Davison | April 23rd, 2008
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He was a grown man on the brink of tears. A broker. Relating a story to a fellow speaker after a conference session a few weeks ago. I happened into the conversation by virtue of proximity. I became engaged by…


The killer real estate app time forgot

By Brian Boero | April 21st, 2008
Tags: , , | Categories: Brokerage, Marketing 8 Comments
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In 1998, Coldwell Banker Real Estate Corporation won an Inman Innovator Award for its “Personal Retriever” app. Personal Retriever delivered listings to consumers via email based on their search criteria. There were companies doing this before Coldwell Banker — iHomefinder…


A gorilla in real estate’s midst

By Marc Davison | April 17th, 2008
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My wife and I read to our youngest two boys each night. Gavin, the 7-year old, tends to picks books from my library rather than the children’s that we started 19 years ago with our eldest. This school year, we…


Discretion is the better part of valor

By Marc Davison | April 16th, 2008
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“Up ahead, here on our first stop along the foreclosure tour, is a beautiful 3 bedroom, 2 bath home. The owners were a nice family and at the time I thought bidding $180,000 over asking made sense. Hindsight sure is…


Some things don’t mix

By Marc Davison | April 14th, 2008
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You don’t mix wine with emotions — Hemingway You don’t mix meat with milk — God You don’t mix alcohol and tats — Ashlee Simpson You don’t mix Web 1.0 and Web 2.0 — Me Your site is either 1.0…


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